{"id":7824,"date":"2026-06-22T11:33:27","date_gmt":"2026-06-22T11:33:27","guid":{"rendered":"https:\/\/malaysian-business.com\/portal\/?p=7824"},"modified":"2026-06-22T13:22:36","modified_gmt":"2026-06-22T13:22:36","slug":"nescafe-fuels-30-hour-on-call-support-to-recharge-hospital-frontliners","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/06\/22\/nescafe-fuels-30-hour-on-call-support-to-recharge-hospital-frontliners\/","title":{"rendered":"NESCAF\u00c9 FUELS 30-HOUR \u201cON-CALL\u201d SUPPORT TO RECHARGE HOSPITAL FRONTLINERS"},"content":{"rendered":"\n<p>Through the long hours of round-the-clock care, when rest is scarce and resilience is constantly tested, Malaysia\u2019s healthcare frontliners continue to show up for every patient, every day. In a show of appreciation and solidarity, NESCAF\u00c9 brought its <strong>\u201cNESCAF\u00c9 Dulu &amp; Kekal Bersemangat Bersama\u201d<\/strong> (\u201cHave a NESCAF\u00c9 First to Uplift Spirits\u201d) campaign to Hospital Sultanah Aminah (HSA), Johor Bahru, with a 30-hour initiative dedicated to recharging those who keep the nation going &#8211; marking its second stop in a broader mission to uplift Malaysians across the country.<\/p>\n\n\n\n<p>As Malaysia\u2019s No. 1 retail instant coffee brand, NESCAF\u00c9 believes every day holds the promise of something greater &#8211; an opportunity to inspire and make a difference. This initiative reflects NESCAF\u00c9\u2019s commitment to celebrating the everyday stories of Malaysians, paying tribute to their resilience, determination and collective strength, while standing alongside frontliners who continue to keep the nation moving forward.<\/p>\n\n\n\n<p>Recognising the intensified demands faced by hospital service providers, NESCAF\u00c9 partnered with HSA, the largest medical institution in Southern Malaysia to support its community of dedicated frontliners. From 6am on 11 June to 12pm on 12 June, NESCAF\u00c9 set up strategically placed recharge stations across key staff areas, distributing over 36,000 servings of NESCAF\u00c9 Classic, NESCAF\u00c9 3-in-1, and Ready-To-Drink. More than just a cup of coffee, this initiative offered a moment of comfort, renewed energy, and a sincere gesture of appreciation for those working tirelessly behind the scenes.<\/p>\n\n\n\n<p>\u201cAt NESCAF\u00c9, we believe true appreciation goes beyond words &#8211; it\u2019s about showing up with genuine intent and standing alongside those who give selflessly, day in and day out. Today is just one of many steps in our mission to recharge and uplift Malaysians every day, and we look forward to reaching even more frontliners throughout the year,\u201d said <strong>Khoo Sui Ying, Consumer Marketing Manager, NESCAF\u00c9 Malaysia.&nbsp;<\/strong><\/p>\n\n\n\n<p>Ultimately, this initiative reflects NESCAF\u00c9\u2019s ongoing commitment to uplifting Malaysian communities. As part of a broader pipeline of initiatives to recharge Malaysians nationwide, NESCAF\u00c9 continues to brew meaningful connections that fuel the nation forward &#8211; one cup at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the long hours of round-the-clock care, when rest is scarce and resilience is constantly tested, Malaysia\u2019s healthcare frontliners continue to show up for every patient, every day. In a show of appreciation and solidarity, NESCAF\u00c9 brought its \u201cNESCAF\u00c9 Dulu &amp; Kekal Bersemangat Bersama\u201d (\u201cHave a NESCAF\u00c9 First to Uplift Spirits\u201d) campaign to Hospital Sultanah [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1891,1889,1890],"class_list":["post-7824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hospitalsultanahaminah","tag-nescafe","tag-nestle"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/7824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=7824"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/7824\/revisions"}],"predecessor-version":[{"id":7826,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/7824\/revisions\/7826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media\/7836"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=7824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=7824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=7824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}