{"id":8034,"date":"2026-07-22T12:04:22","date_gmt":"2026-07-22T12:04:22","guid":{"rendered":"https:\/\/malaysian-business.com\/portal\/?p=8034"},"modified":"2026-07-22T12:04:23","modified_gmt":"2026-07-22T12:04:23","slug":"cimb-private-wealth-aims-to-be-the-primary-wealth-partner-for-affluent-individuals-in-asean","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/07\/22\/cimb-private-wealth-aims-to-be-the-primary-wealth-partner-for-affluent-individuals-in-asean\/","title":{"rendered":"CIMB Private Wealth aims to be the primary wealth partner for affluent individuals in ASEAN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CIMB Bank Berhad (\u201cCIMB\u201d or \u201cthe Bank\u201d) today announced the launch of\u00a0<strong>CIMB Private Wealth<\/strong>, a new wealth segment designed to advance the needs of affluent clients across ASEAN. This new proposition leverages institutional financial solutions with bespoke advisory, curated wealth solutions, exclusive experiences that are outcome-focused to help clients achieve their growth ambitions, wealth preservation and legacy planning.<br><br>In line with CIMB\u2019s Forward30 ambition and a rapidly evolving wealth landscape, CIMB Private Wealth is well positioned to support diverse clientele across ASEAN by delivering higher-value solutions through investment, lending and protection products as well as wealth advisory services. This includes affluent individuals seeking a specialist adviser for their wealth needs, as well as business clients looking to optimise their personal investments and cross-border activities. These clients will receive regional recognition consistent with Private Wealth privileges and will benefit from the Group\u2019s comprehensive ecosystem with robust commercial and wholesale banking solutions across ASEAN.<br><br>Haniz Nazlan, Chief Executive Officer, Group Consumer Banking, CIMB Group, said, \u201cWe are seeing a great rewiring of wealth, especially in the ASEAN region. Multiple generations are actively involved in the rapid evolution of wealth creation, protection and intergenerational transfer, all happening at the same time. Clients are seeking trusted partners to navigate the complexity of wealth management to grow, preserve and transition their wealth legacies. In line with the CIMB brand promise, \u2018Moving You Forward\u2019, CIMB Private Wealth is designed to cater to the changing needs, behaviours and aspirations of today\u2019s savvy affluent clients. As wealth becomes increasingly multifaceted and borderless, our role extends beyond managing assets \u2013 we are committed to partnering our clients through life&#8217;s most important decisions and milestones. CIMB is positioned to connect opportunities across the region, helping clients protect what matters, seize new opportunities and create a lasting legacy for future generations.\u201d<br><br>ASEAN today has grown into a USD4 trillion (approximately RM16.28 trillion) economy, and over the long term, has delivered economic growth of around 4% annually, well above many developed markets \u2013 while rising incomes, rapid urbanisation and improvements in living standards have expanded the pool of affluent households. With this, the affluent population in ASEAN is expected to grow 5% to 6% annually, while the middle class is expected to account for around 65\u201370% of the region&#8217;s population by 2030. As a result, the region is undergoing one of the largest intergenerational wealth transfers in history, as wealth increasingly moves across multiple generations with differing priorities, risk appetites and financial goals.<br><br>Given that CIMB has a strong regional footprint and deep local understanding of ASEAN\u2019s economic corridors, CIMB Private Wealth aims to address these changing needs through a differentiated advisory-led model built around three core pillars. Clients gain access to an\u00a0exclusive and comprehensive suite of\u00a0<strong>curated wealth solutions<\/strong>\u00a0across investment and protection that are tailored to their financial goals and risk profiles. The scale of CIMB\u2019s market-leading treasury capabilities, and strength of its strategic partners, covering conventional and Shariah-compliant solutions, support clients to capture opportunities across different market environments. Private Wealth clients also benefit from\u00a0<strong>personalised advisory<\/strong>\u00a0through dedicated Senior Relationship Managers and certified Investment Advisors, supported by CIMB\u2019s Chief Investment Office (\u201cCIO\u201d) guided portfolio reviews, asset allocation strategies and market insights including advisory-led digital enablement through the MyWealth service on CIMB\u2019s OCTO digital banking app. Going beyond financial solutions alone, CIMB Private Wealth\u2019s suite of\u00a0<strong>premium privileges provides recognition reflecting the Private Wealth status\u00a0<\/strong>across CIMB\u2019s ASEAN footprint as well as the benefits of the CIMB Private Wealth World Elite Card.<br><br>Haniz added, \u201cThe future of wealth management is no longer product-centric; it is outcome-driven. Clients expect wealth solutions that integrate investments, financing, succession and lifestyle aspirations within a single ecosystem. This allows CIMB to become the primary home for clients\u2019 wealth while deepening engagement across savings, investments, protection, financing and advisory.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CIMB Bank Berhad (\u201cCIMB\u201d or \u201cthe Bank\u201d) today announced the launch of\u00a0CIMB Private Wealth, a new wealth segment designed to advance the needs of affluent clients across ASEAN. This new proposition leverages institutional financial solutions with bespoke advisory, curated wealth solutions, exclusive experiences that are outcome-focused to help clients achieve their growth ambitions, wealth preservation [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,39],"tags":[97,57,2106],"class_list":["post-8034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-news","tag-asean","tag-cimb-2","tag-privatewealth"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/8034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=8034"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/8034\/revisions"}],"predecessor-version":[{"id":8036,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/8034\/revisions\/8036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media\/8035"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=8034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=8034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=8034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}