{"id":82,"date":"2026-01-20T17:41:07","date_gmt":"2026-01-20T17:41:07","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/sime-darby-property-and-cream-collaborate-to-revolutionise-affordable-homes\/"},"modified":"2026-01-23T18:17:51","modified_gmt":"2026-01-23T18:17:51","slug":"sime-darby-property-and-cream-collaborate-to-revolutionise-affordable-homes","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/sime-darby-property-and-cream-collaborate-to-revolutionise-affordable-homes\/","title":{"rendered":"Sime Darby Property And Cream Collaborate To Revolutionise Affordable Homes"},"content":{"rendered":"<p>Sime Darby Property and the Construction Research Institute of Malaysia (CREAM) signed a memorandum of agreement with the aim to commercialise the Divergent Dwelling Design (D3) concept to improve affordable housing with new methods of design and construction.<\/p>\n<p>Sime Darby Property Chief Operating Officer Datuk\u2019 Wan Hashimi Albakri and CREAM Executive Director Ir. Dr. Zuhairi Abd. Hamid signed the agreement at a signing ceremony held at the Sime Darby Convention Centre (SDCC) yesterday.\u00a0<\/p>\n<p>The signing was witnessed by Sime Darby Property Managing Director Datuk Ir. Jauhari Hamidi, CREAM Chairman Tan Sri Dr. Ir. Ahmad Tajuddin Ali, Construction Industry Development Board (CIDB) Chief Executive Officer and CREAM Board of Trustee Datuk Ir. Ahmad \u2018Asri Abdul Hamid, and Construction Industry Development Board (CIDB) Senior General Manager and CREAM Board of Trustee Datuk Ir. Elias Ismail.\u00a0<\/p>\n<p>Jauhari said, \u201cSime Darby Property aims to provide customers with the best quality affordable homes by being the first to adopt the D3 concept, which offers an innovative advantage. This collaboration is also part of our innovative efforts to focus on various aspects of our products including affordability, adaptability, quality and sustainability\u201d.\u00a0<\/p>\n<p>\u201cDubbed as \u2018Sime Darby Property D3 Sustainable Homes\u2019, D3 is poised to transform affordable housing nationwide by improving the quality and standards of affordable homes and lifestyle. This innovation elevates us further as a significant developer of affordable housing in Malaysia and a socially responsible company that fulfils the affordable housing needs of the nation,\u201d Jauhari added.\u00a0<\/p>\n<p>To introduce the innovative D3 concept to consumers, Sime Darby Property is planning to build a D3 prototype gallery at the Elmina West Township in the City of Elmina, Shah Alam. The gallery will feature two affordable home show units which will be completed by mid-2017. Sime Darby Property will then develop the Sime Darby Property D3 Sustainable Homes, Harmoni 1, a D3 pilot project in Elmina West, City of Elmina, Shah Alam.\u00a0<\/p>\n<p>It will be the first statutory affordable housing project to adopt the D3 concept, consisting of 562 apartment units with sizes between 900 sq ft and 1,000 sq ft and complemented by shop office units.\u00a0<\/p>\n<p>The project is expected to commence by the third quarter of 2017. Construction Research Institute of Malaysia (CREAM).<\/p>\n<p>Ahmad Tajuddin \u00a0said, \u201cBeing the research arm of the Construction Industry Development Board (CIDB) Malaysia, CREAM is committed in achieving the goals stipulated in CIDB\u2019s Construction Industry Transformation Plan (CITP). D3 is the research outcome that strives to resolve the country\u2019s affordable housing issues, as well as facilitate the shift towards higher quality housing in the country.\u00a0<\/p>\n<p>\u201cD3 is the result of years of dedicated research by CREAM, G&amp;A Architects in collaboration with Sime Darby Property. We are pleased to be able to implement the D3 concept into real construction practise.\u201d<\/p>\n<p>Under G&amp;A Architects, CREAM has appointed the Director, Ar. Gan Hock Beng to facilitate and lead the research and development of the project\u201d.\u00a0<\/p>\n<p>The Sime Darby Property D3 Sustainable Homes concept involves pre-fabrication and mass production of components for residential units that enables cost savings, higher product quality, reduction of on-site labour and minimised wastage. The prefabricated components lead to rapid construction, shortened construction time and fast product delivery to consumers.\u00a0<\/p>\n<p>Conventional affordable housing projects require about 36 &#8211; 42 months of construction time while D3 has the potential to be completed within a period of 24 &#8211; 30 months, 28% \u2013 33% faster than traditional methods.\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sime Darby Property and the Construction Research Institute of Malaysia (CREAM) signed a memorandum of agreement with the aim to commercialise the Divergent Dwelling Design (D3) concept to improve affordable housing with new methods of design and construction. Sime Darby Property Chief Operating Officer Datuk\u2019 Wan Hashimi Albakri and CREAM Executive Director Ir. Dr. Zuhairi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":5909,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/82\/revisions\/5909"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}