{"id":8336,"date":"2026-10-05T10:44:22","date_gmt":"2026-10-05T02:44:22","guid":{"rendered":"https:\/\/malaysian-business.com\/portal\/?p=8336"},"modified":"2026-10-06T10:54:44","modified_gmt":"2026-10-06T02:54:44","slug":"yeos-takes-its-flavours-beyond-the-familiar-with-the-launch-of-malaysias-first-ever-teriyaki-tuna","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/10\/05\/yeos-takes-its-flavours-beyond-the-familiar-with-the-launch-of-malaysias-first-ever-teriyaki-tuna\/","title":{"rendered":"Yeo\u2019s Takes Its Flavours Beyond the Familiar with the Launch of Malaysia\u2019s First-Ever Teriyaki Tuna\u00a0"},"content":{"rendered":"\n

\u201cYeo\u2019s Itadakimasu \u2013 Tuna with a Twist\u201d brought the Taste, Culture and Spirit of Japan to the Heart of Bukit Bintang<\/em><\/p>\n\n\n\n

Yeo\u2019s celebrated the launch of its first-ever canned Teriyaki Tuna in Malaysia<\/strong> with \u201cYeo\u2019s Itadakimasu \u2013 Tuna with a Twist\u201d<\/strong>, bringing the taste, culture and spirit of Japan to the heart of Bukit Bintang through a vibrant Japanese-inspired experience. With a heritage built on pioneering food and beverage innovation, Yeo\u2019s has continuously evolved to bring Asian flavours and everyday convenience to consumers. From being among the first to introduce canned curry chicken to pioneering a diverse range of Asian beverages and sauces, Yeo\u2019s has consistently pushed boundaries and found new ways to bring familiar flavours to consumers.<\/p>\n\n\n\n

Over the years, Yeo\u2019s has continued to expand its offerings, evolving with changing consumer tastes and embracing new flavour inspirations. Continuing this spirit of innovation, Yeo\u2019s is now looking beyond familiar local flavours to explore international-inspired tastes with Yeo\u2019s Teriyaki Tuna<\/strong>. Featuring tender tuna paired with a savoury-sweet teriyaki sauce, the new creation brings a distinctive Japanese twist to the range alongside Yeo\u2019s Chilli Spicy Tuna<\/strong>, offering consumers a fresh and exciting way to enjoy a familiar pantry staple.<\/p>\n\n\n\n

\u201cYeo\u2019s has always been driven by a spirit of innovation, evolving with the tastes and lifestyles of consumers while staying true to our heritage. From being among the first in Malaysia to introduce canned curry chicken to the familiar flavours Malaysians have grown up with, we continue to explore new flavour inspirations from around the world, bringing fresh and relevant choices to the table. With Yeo\u2019s Teriyaki Tuna, we are taking this journey a step further by introducing a Japanese-inspired flavour that brings a contemporary twist to a familiar pantry staple, creating new possibilities for families and younger generations to enjoy Yeo\u2019s in ways that fit today\u2019s tastes,\u201d said Tan Mei Yen, Yeo\u2019s Country General Manager<\/strong>.<\/p>\n\n\n\n

The introduction of tuna also taps into its nutritional value and familiarity among Malaysian consumers. A study published in Food & Nutrition Research<\/strong> on fish consumption patterns among adults in Peninsular Malaysia identified tuna as the fourth most frequently consumed marine fish<\/strong> among those surveyed. Recently, figures from Malaysia\u2019s Fisheries Department also reported that 431,000kg of tuna worth RM7.76 million were brought into Penang in 2024<\/strong>, more than double the volume recorded in 2023, reflecting the state\u2019s growing role in Malaysia\u2019s tuna industry. Together, these insights highlight the continued relevance of tuna in Malaysia and its established place within the local seafood landscape. As consumers increasingly look for convenient and flavourful food options that can fit into a balanced diet, Yeo\u2019s is responding with a fresh flavour direction through Yeo\u2019s Teriyaki Tuna<\/strong>, bringing a Japanese-inspired twist to a familiar pantry staple.<\/p>\n\n\n\n

\u201cWe know that Malaysians appreciate food that is convenient, versatile and full of flavour. With Yeo\u2019s Teriyaki Tuna, consumers can enjoy the savoury taste of teriyaki in a format that is easy to incorporate into everyday meals, whether enjoyed on its own, paired with rice or noodles, or used to create their own dishes. Beyond introducing a new flavour, Yeo\u2019s Teriyaki Tuna is also high in protein and a source of Omega-3, offering nutritional benefits that complement today\u2019s growing interest in more balanced and mindful food choices. We are excited to bring this new flavour to Malaysians and let them discover their own favourite way to enjoy it,\u201d <\/strong>added Tan Mei Yen.<\/strong><\/p>\n\n\n\n

The launch was brought to life through \u201cYeo\u2019s Itadakimasu \u2013 Tuna with a Twist\u201d<\/strong>, a Japanese-inspired roadshow held from 2\u20134 October 2026<\/strong> at The Starhill Ground Floor Piazza, Bukit Bintang. Visitors enjoyed a range of interactive experiences, including Yeo\u2019s Teriyaki Tuna sampling, a stamp-collecting adventure, Japan-inspired photobooth, Gashapon game and Cosplay Competition with prizes ranging from Yeo\u2019s products and Touch \u2018n Go reloads to onsen vouchers and a flight ticket to Japan.<\/p>\n\n\n\n

Adding to the excitement, Yeo\u2019s also took its Japanese-inspired experience to the streets of Bukit Bintang with a guerrilla activation inspired by Tokyo\u2019s iconic Shibuya Crossing<\/strong>. Dressed in kimonos and other traditional Japanese wafuku<\/strong>, the guerrilla crew brought an unexpected touch of Japan to the area, creating memorable moments for members of the public.<\/p>\n\n\n\n

The excitement continues beyond the roadshow with the \u201cYeo\u2019s To Japan Contest \u2013 Win Tickets to Japan\u201d<\/strong>, running from 1 October to 30 November 2026<\/strong>. Consumers who purchase participating Yeo\u2019s products including Y<\/strong>eo\u2019s Teriyaki Tuna or Yeo\u2019s Chilli Spicy Tuna, can take a photo or video showing how they enjoy their Yeo\u2019s Tuna and share it on Facebook, Instagram or TikTok, while tagging the applicable Yeo\u2019s Food Malaysia social media account. A total of 12 winners will be selected under the contest. The new Yeo\u2019s Tuna variants are now available at leading supermarkets and hypermarkets, including Lotus\u2019s, Village Grocer, Jaya Grocer, NSK Grocer, AEON and Econsave.<\/p>\n\n\n\n

With the successful launch of its latest flavour, Yeo\u2019s continues to explore new ways to bring fresh and exciting taste experiences to consumers. Yeo\u2019s Teriyaki Tuna adds a Japanese-inspired twist to the familiar tuna category, reflecting Yeo\u2019s continued commitment to innovation and its evolving portfolio of flavours for today\u2019s consumers.<\/p>\n\n\n\n

For more information about the event, please follow Yeo\u2019s Food Malaysia on Instagram @yeosfoodmy<\/a>, TikTok @yeosfoodmy<\/a> or Facebook Yeo\u2019s Food Malaysia<\/a>. To learn more about Yeo\u2019s, kindly visit official website <\/a>https:\/\/yeos.com.my\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cYeo\u2019s Itadakimasu \u2013 Tuna with a Twist\u201d brought the Taste, Culture and Spirit of Japan to the Heart of Bukit Bintang Yeo\u2019s celebrated the launch of its first-ever canned Teriyaki Tuna in Malaysia with \u201cYeo\u2019s Itadakimasu \u2013 Tuna with a Twist\u201d, bringing the taste, culture and spirit of Japan to the heart of Bukit Bintang […]<\/p>\n","protected":false},"author":5,"featured_media":8337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2219],"tags":[],"class_list":["post-8336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/8336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=8336"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/8336\/revisions"}],"predecessor-version":[{"id":8338,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/8336\/revisions\/8338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media\/8337"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=8336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=8336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=8336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}