Award-winning multi-platform content provider Malaysian company GOASEAN has entered into an agreement with Discovery Networks Asia-Pacific (DNAP) to broadcast its programmes across Southeast Asia, Taiwan and Hong Kong. This will add another broadcast channel to the multi-platform GOASEAN, the first-ever Southeast-Asia-centric travel lifestyle initiative, enabling GOASEAN\u2019s programmes to reach a much wider audience in Asia-Pacific, and attract more tourist interest to the region.<\/p>\n
The idea of GOASEAN was conceived by YAB Dato\u2019 Sri Mohd Najib Tun Abdul Razak, when Malaysia was the ASEAN chair in 2015, to boost collaboration and investment between member nations and to create business opportunities within the travel sector for the benefit of the ASEAN community to move the region forward.\u00a0<\/p>\n
\u201cWe are thrilled to be partnering with DNAP. \u00a0This will enable us to reach and inspire more people to travel to and within the Southeast Asian region. \u00a0Discovery Asia is certainly a fitting platform for GOASEAN, as the network\u2019s first fully dedicated Asia-focused channel; and like us, is dedicated to travel, lifestyle, food and culture that Asia has to offer. Our programmes also fit into DNAP\u2019s philosophy of bringing audience the best of real-world entertainment that is both visceral and experiential. Both parties can leverage the synergy of the collaboration to increase our audience and to offer them engaging and entertaining yet insightful experiences,\u201d remarked Edwin Raj, GOASEAN\u2019s Senior Vice President. \u00a0<\/p>\n
GOASEAN Original Series that includes the award-winning Go Fast or Go Home, the award-winning The Eco Traveller, The Halal Foodie and Go Travel, will now be aired over satellite and cable television, over and above its online and mobile gateways for content streaming. \u00a0Discovery Asia is available in 11 countries in Asia-Pacific and has a reach of 14 million viewers. \u00a0<\/p>\n
Rohit Tharani, Director of Content Curation, Discovery Southeast Asia, said, \u201cThis is the first time in Discovery Southeast Asia history that we have invested in such a large volume of diverse local content \u2013 on a local and regional level. GOASEAN\u2019s content is fitting with Discovery Asia\u2019s offering to uncover Asia at its best and most wondrous. We believe that GOASEAN\u2019s content line-up will provide a direct and relevant appeal amongst audiences across SEA, Taiwan and Hong Kong.\u201d\u00a0<\/p>\n
The content that Discovery Asia has acquired from GOASEAN includes Halal Foodie, Supper Heroes, Go Fast or Go Home and Strange Encounters and these programmes will premiere on Discovery Asia starting from 7 August 2017.<\/p>\n
Edwin Raj added, \u201cNo one knows Southeast Asia like we do, and our programmes and content reflect this. \u00a0Featuring natural wonders, hidden jewels, diverse uniqueness of the people, culture and food of the region, viewers will be enticed to travel here.\u201d<\/p>\n
\u201cThe ASEAN nations will definitely benefit from this, as it will highlight the region\u2019s travel treasures to a wider audience and help them promote their country\u2019s attractions, food and culture, thus driving growth in their tourism arrivals and industry.\u201d \u00a0<\/p>\n
GOASEAN\u2019s achievements in just two years of its existence are impressive. \u00a0It has produced 20 original series of travel-related programmes and 65 hours of programming. In achieving that, GOASEAN\u2019s production team has travelled to over 700 destinations in Southeast Asia. To date GOASEAN\u2019s programmes are broadcasted in over 80 countries across four (4) continents, and has been honoured with a total of 18 international awards for its original series like The Eco Traveller and Go Fast or Go Home as well as its website.<\/p>\n
The collaboration with DNAP together with the partnerships with tonton, Malaysia\u2019s first and largest homegrown video streaming service, and dimsum, a Malaysian subscription-based video-on-demand (VOD) service, secured earlier this year are all part of GOASEAN\u2019s extensive expansion plan to extend their reach. GOASEAN has been tasked by the ASEAN Secretariat to promote travel and tourism in the region to a wider audience in conjunction with the Visit ASEAN@50 Celebrations.<\/p>\n
This is a great achievement for Malaysia and a milestone in the history of the ASEAN community.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Award-winning multi-platform content provider Malaysian company GOASEAN has entered into an agreement with Discovery Networks Asia-Pacific (DNAP) to broadcast its programmes across Southeast Asia, Taiwan and Hong Kong. This will add another broadcast channel to the multi-platform GOASEAN, the first-ever Southeast-Asia-centric travel lifestyle initiative, enabling GOASEAN\u2019s programmes to reach a much wider audience in Asia-Pacific, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-863","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/863\/revisions"}],"predecessor-version":[{"id":5382,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/863\/revisions\/5382"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}