Miaow Miaow Food Products Sdn Bhd, one of Malaysia\u2019s leading snack food manufacturers, has unveiled its new marketing initiatives as it rebrands to prepare itself for the next level of business growth.<\/p>\n
Unveiling the company\u2019s new logo and packaging, Chink Poh Cheng, Group Managing Director, Miaow Miaow Group of Companies said, \u201cIn today\u2019s technology-driven economy, market demand and globalization are driving changes that require companies to act faster and be more responsive to the changing demand and taste bud of the consumers than ever before. Increased competitive pressures are shortening product life cycles. In order to be competitive, we need to keep ourselves on our toes and strive to always be in the forefront.\u201d<\/p>\n
The company, he added, in its new marketing direction is targeting people in search for leisure bites, positioning its range of products as snack foods that bring families, friends, colleagues together.<\/p>\n
\u201cThe \u201cTogetherness\u201d theme was chosen this time because we want to bring the feeling of sharing and caring as a family, as a group of friends or colleagues back. This is reflected in our new packaging outlook, with the introduction of our Miaow Miaow Family mascots \u2013 Daddi, Mammi, Sissi and Kobbi. We strive to position ourselves as the preferred family snacks.<\/p>\n
\u201cWe hope, with this new marketing direction, we can bring people together and relive the sweet memories of Miaow Miaow as one of Malaysia\u2019s iconic childhood snacks. We always believe that human touch and the act of giving and sharing will bring joy back to the lives of many people,\u201d said Tan Phaik Siew, Marketing Manager, Miaow Miaow Food Products Sdn Bhd.<\/p>\n
The new packaging launched today comprises five types of classic Miaow Miaow snacks \u2013 Green Pea Snack, Prawn Flavoured Crackers, Cuttlefish Flavoured Crackers, Cheese Flavoured Rings and Chicken Flavoured Crackers. The new packaging is specifically designed to reflect the company\u2019s new tagline \u2018Heart Miaowting Taste\u2019 along with our refresh look on the Miaow Miaow logo and brand.<\/p>\n
The company will be rolling out a series of marketing and branding campaigns throughout Malaysia and thereafter in foreign markets as well within the next 12 months.<\/p>\n
Miaow Miaow Food Products first made its foray into the global stage back in 1999 and has made significant progress penetrating into key markets in the Middle East countries, Asia Pacific and South East Asia. Miaow Miaow snacks are currently sold in over 40 countries.<\/p>\n
\u201cMoving forward, we are eyeing the United States of America and European countries for our next level of business growth. \u00a0Our overseas market has contributed 66% of our overall revenues,\u201d said Chink.<\/p>\n
The company recorded revenues of RM53 million in its FY2017 and is now aiming to hit RM61 million in next fiscal year 2018.<\/p>\n
The company has also invested over RM10 million in building a 43,600 sq feet new factory mainly to produce pellet, a key element in puff snacks manufacturing. Located next to its existing 99,910 sq feet factory in Batu Pahat, Johor, the construction of the new factory with added production lines will have the capacity to more than double the production output of pellet, from the current 9 tonnes per day to 25 tonnes per day.\u00a0<\/p>\n
Currently, Miaow Miaow Food Products in average produces 7 million packets of snacks per month. The new factory will begin operations by end of 2017.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Miaow Miaow Food Products Sdn Bhd, one of Malaysia\u2019s leading snack food manufacturers, has unveiled its new marketing initiatives as it rebrands to prepare itself for the next level of business growth. Unveiling the company\u2019s new logo and packaging, Chink Poh Cheng, Group Managing Director, Miaow Miaow Group of Companies said, \u201cIn today\u2019s technology-driven economy, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"predecessor-version":[{"id":5332,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/918\/revisions\/5332"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}