{"id":92,"date":"2026-01-20T17:41:09","date_gmt":"2026-01-20T17:41:09","guid":{"rendered":"https:\/\/malaysian-business.com\/wptest\/2026\/01\/20\/ni-hsin-ventures-into-china-market-with-mingkeda\/"},"modified":"2026-01-23T18:17:51","modified_gmt":"2026-01-23T18:17:51","slug":"ni-hsin-ventures-into-china-market-with-mingkeda","status":"publish","type":"post","link":"https:\/\/malaysian-business.com\/portal\/2026\/01\/20\/ni-hsin-ventures-into-china-market-with-mingkeda\/","title":{"rendered":"Ni Hsin Ventures Into China Market With Mingkeda"},"content":{"rendered":"<p>Kuala Lumpur, Feb 7 &#8211; Ni Hsin Resources Bhd\u2019s subsidiary Pentoli Sdn Bhd signed an exclusive distributorship agreement with China\u2019s Mingkeda Group Holding Co. Ltd for its stainless steel multi-ply cookware and stainless steel convex mirrors products.<\/p>\n<p>The agreement takes effect in February 2017 with a total secured order of RM54 million for the first three years.<\/p>\n<p>Ni Hsin Managing Director Chen Shien Yee says through Mingkeda\u2019s vast distribution network and marketing channels, Ni Hsin\u2019s products can enter China market in a much shorter time compared to, if it were to set up its own network from scratch. \u00a0<\/p>\n<p>\u201cDriving this engagement between Ni Hsin and Mingkeda is a growing demand for quality cookware and convex mirror products by customers in China,\u201d he announces at the signing ceremony between two parties Tuesday.\u00a0<\/p>\n<p>Last January, Ni Hsin and GRAYNS Malaysia signed an agreement for the distribution of GRAYNS starch reducing rice cooker in Malaysia, Singapore, Hong Kong and China.\u00a0<\/p>\n<p>Chen said the GRAYNS rice cooker will be marketed under Pentoli in China market, influencing huge demand whereby China is the world\u2019s largest rice consumer in the global economy.\u00a0<\/p>\n<p>Ni Hsin\u2019s plans to expand stainless steel convex mirror into the American and Russian market.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuala Lumpur, Feb 7 &#8211; Ni Hsin Resources Bhd\u2019s subsidiary Pentoli Sdn Bhd signed an exclusive distributorship agreement with China\u2019s Mingkeda Group Holding Co. Ltd for its stainless steel multi-ply cookware and stainless steel convex mirrors products. The agreement takes effect in February 2017 with a total secured order of RM54 million for the first [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":5900,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/92\/revisions\/5900"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}