Malaysia\u2019s pioneering convention bureau, Sarawak Convention Bureau (SCB), partnered with global airline Qatar Airways \u2013 named 2017 Airline of the Year by Skytrax – under the boldest worldwide branding campaign for exotic Sarawak to date, Redefining Global Tribes.\u00a0<\/p>\n
Amelia Roziman, SCB\u2019s Chief Operating Officer, elaborates on the relevance of partnering with Qatar Airways. \u201cA huge campaign about global tribes needs a global airline in tow to create the significance needed to tell the world Sarawak is serious about growing inbound business travel and hosting business events of an international caliber.\u201d \u00a0<\/p>\n
\u201cWe are fortunate that we can leverage Qatar Airways\u2019 extensive network as we gathered our global communities last weekend from around Malaysia and the region,\u201d continued Roziman, as she refers to the Redefining Global Tribes Familiarization Trip which took place from August 17th \u2013 20th in the state\u2019s capital, Kuching.<\/p>\n
\u201cWith Qatar Airways\u2019 unparalleled award-winning service, and a fleet of 200 connecting to a network of key business and leisure destinations across Europe, the Middle East, Africa, North America, South America and Asia Pacific, we believe this partnership will generate more opportunities for decision makers to consider Sarawak as the best destination for their Business Events,\u201d said Amelia.\u00a0<\/p>\n
\u201cThis Forum brought together industry players to network and to deepen their understanding of the ever changing business environment. We are pleased to be a part of this meaningful initiative; connecting industry titans from around the world to East Malaysia with world class service and comfort when they travel,\u201d shared Qatar Airways Country Manager of Malaysia and Brunei, Datuk Muzammil Mohamad.<\/p>\n
Amelia added, \u201cAs SCB enters its 11th year of operation, our positioning to brand Sarawak internationally will be more aggressive than ever, as we advance into the next decade of Business Events. As one of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways emulates our vision, and truly embodies what our campaign is about.\u201d<\/p>\n
As part of Qatar Airways support to the campaign, the airline also gave away a return flight passage from Kuala Lumpur to London to one lucky winner during the \u201cWe Are the Global Tribes- Redefined Business Forum\u201d; a highly charged panel discussion on the power of tribes as catalysts to purposeful Business Events.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Malaysia\u2019s pioneering convention bureau, Sarawak Convention Bureau (SCB), partnered with global airline Qatar Airways \u2013 named 2017 Airline of the Year by Skytrax – under the boldest worldwide branding campaign for exotic Sarawak to date, Redefining Global Tribes.\u00a0 Amelia Roziman, SCB\u2019s Chief Operating Officer, elaborates on the relevance of partnering with Qatar Airways. \u201cA huge […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-987","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":1,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/987\/revisions"}],"predecessor-version":[{"id":5293,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/posts\/987\/revisions\/5293"}],"wp:attachment":[{"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/malaysian-business.com\/portal\/wp-json\/wp\/v2\/tags?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}