Authentic, Trusted, and Smarter Than Ever: Lazada’s 11.11 Sweet Spot
Discover verified global icons to homegrown heroes and innovative features that make every purchase safe and rewarding
Every November, Malaysians dive headfirst into shopping mode - carts overflowing, tabs multiplying, and countdown clocks ticking fast. This year, Lazada Malaysia is doing more than delivering deals. With its 11.11 “Sweetest Brand Deals of the Year”, Lazada is giving Malaysians a reason to shop with confidence; authentic brands, smarter innovation, and peace of mind in every purchase.
Online shopping has become part of how Malaysians live, celebrate, and express themselves. In 2024, Southeast Asia’s total online shopping value reached USD128.4 billion, up 12 percent year-on-year, with Malaysia growing 19.5 percent - one of the fastest rates in the region, according to a Momentum Works report. And the growth isn’t slowing down. In August 2025, Bernama reported that Malaysia’s online spending hit RM625 billion in just the first half of the year, a RM13.5 billion increase compared to the same period in 2024.
With 98.0 percent internet penetration, Malaysian consumers can be considered among the most connected in Asia, and Lazada aims to be the platform where shoppers find both value and verification; trusted brands, transparent protections, and genuine innovation.
Millions of Brands, One Trusted Destination
Lazada connects Malaysians to the best of both worlds, welcoming millions of global icons and local heroes to strengthen LazMall for the mega 11.11 Sale, reinforcing its position as the trusted destination for authentic brands and exceptional value.
“At Lazada, we’re building a more intelligent and inclusive eCommerce ecosystem, one where every seller, big or small, has the tools and opportunities to grow,” said Kaya Qin, Chief Executive Officer of Lazada Malaysia.
“It’s about trust that flows both ways; between brands, sellers, and our customers who believe in them. This 11.11, we’re showing that Malaysians can enjoy the best of both worlds: quality and confidence.”
Every LazMall product carries the official LazMall badge, along with authenticity guarantees, visible warranties, secure payments, and clear return options, including Change-of-Mind where applicable. Lazada stands by every LazMall purchase, even offering refunds of up to five times the price if a product on LazMall is ever found to be counterfeit, one of the strongest consumer protections in Southeast Asia.
“The race to cheaper promos is losing its appeal,” said Kevin Yap, Head of General Operations, Lazada Malaysia. “We believe Malaysian shoppers are becoming more discerning. They care less about flash discounts and more about authenticity, reliability, and fair policies. That’s why Lazada is shifting its focus to brand governance, AI innovation, and quality assurance to build lasting trust and loyalty.”
The Sweet Spot Between AI and Trust
Technology is now making online shopping feel more personal, and AI Lazzie sits at the heart of that transformation. Powered by Alibaba’s large-language model Qwen, AI Lazzie acts like a conversational shopping companion helping Malaysians find what suits their lifestyle, compare options quickly, and check out with confidence.
During Lazada’s recent 9.9 campaign, AI Lazzie helped drive a 36 percent uplift in orders and a 34 percent increase in shopper interactions, showing that Malaysians appreciate guidance that feels smart and intuitive, rather than transactional.
Now, ahead of 11.11, Lazada is introducing a smart network of five AI Agents working together to make every shopping moment smoother and more trustworthy.
For Shoppers
Behind the Scenes
Together, these innovations turn AI from a background tool into a built-in co-pilot that supports every click, making Lazada’s 11.11 shopping experience smoother, safer, and more rewarding for Malaysian consumers.
This year, Lazada’s focus is simple: making every purchase a confident one. On LazMall, every product is verified, every transaction protected, and every recommendation powered by innovation made for Malaysians. So, shoppers heading online to LazMall (Lazada) this 11.11 will be enjoying authenticity, safety, and innovation that makes every ringgit count.
Because the sweetest deal isn’t just about how much you save, it’s about how confidently you shop.
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Selangor Techsphere Summit 2025: Where Global Industry Meets Malaysia’s FutureMalaysia’s manufacturing landscape is entering a defining decade. Automation, AI and sustainability are reshaping how factories run, how supply chains move and how talent is developed. Selangor, the nation’s most industrialised and innovation-driven state, is stepping forward to lead this transition.
Held on 11 and 12 November 2025 at the Kuala Lumpur Convention Centre, the Selangor Techsphere Summit 2025 brings together global industry experts, technology innovators, investors and policy makers to accelerate Malaysia’s journey into the next era of industrial growth.
A major highlight of the Summit is the keynote by Prof Henrik von Scheel, known globally as the Father of Industry 4.0. His session will unpack global shifts in automation, resilience, productivity and talent — and the capabilities manufacturers need to thrive in a competitive industrial era.
Across two days, the Summit will feature international and Malaysian leaders sharing practical pathways for technology adoption, sustainability and skills growth.
Key speakers include:
• Prof Henrik von Scheel — architect of Industry 4.0 and global industrial strategist.
• John Broadbent — Founder, Smart Manufacturing Group (Australia).
• Bob Gill — General Manager, ARC Advisory Group (Southeast Asia).
• Dr Michael Tay — Senior Vice President, Siemens Malaysia.
Conference themes include:
• Smart Manufacturing and Automation — robotics, digital twins and connected factories.
• Digital Ecosystems — AI, data-driven operations and 5G integration.
• Sustainable Manufacturing — low-carbon production and green energy.
• Workforce Transformation — HRD Corp-aligned upskilling and technical qualifications.
• Investment and Industrial Development — strengthening Malaysia’s competitiveness through public-private collaboration.
Designed for manufacturers, SMEs, corporates and technology leaders, the programme focuses on real-world solutions that deliver measurable industrial impact.
The Summit is co-organised with Hannover Fairs Asia-Pacific, the regional arm of Deutsche Messe, organiser of the world-renowned Hannover Messe.
This partnership brings global industrial standards, forward-looking insights and international networks directly into Malaysia’s industrial ecosystem.
Tim Bostridge, Managing Director of Hannover Fairs Asia-Pacific and Australia, says:
“Techsphere allows industry leaders to see where technology is moving, learn what is working internationally, and connect with the right partners to build capabilities faster. It shortens the learning curve and helps the Malaysian industry compete at a global pace.”
Through global best practices, technology showcases, B2B matching and leadership sessions, the Summit links Malaysian companies to proven international models and accelerates collaboration opportunities across Europe, Asia and ASEAN.
For the Selangor State Government, Techsphere is a strategic platform to strengthen its position as Malaysia’s industrial and innovation hub. Selangor contributes nearly 26% of Malaysia’s GDP and is home to key manufacturing clusters across Shah Alam, Klang, Subang Jaya, Sepang and Cyberjaya.
Through its RS-1 Plan and talent initiatives such as IKTISASS, Selangor is building a workforce ready for automation, digital integration and clean industry. The state’s industrial parks and digital investment zones are powering growth in electronics, logistics, aerospace, food manufacturing and advanced services.
Menteri Besar of Selangor, Dato’ Seri Amirudin Shari, emphasises:
“Together, we can shape the technological future of this state. Techsphere reflects Selangor’s commitment to build an inclusive and sustainable industrial economy, backed by talent, innovation and strong policy support.”
This Summit strengthens Selangor’s role as the nation’s platform for advanced manufacturing and a rising hub for high-value, technology-driven industries.
Seats are limited. Delegate passes are available at a 50% early-bird rate.
Register: https://hannoverfairs.eventsair.com/selangor-techsphere-summit/sts-25-registrations/Site/Landing
More info: www.selangortechsphere.com
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AI-Driven ERP Solutions Gain Traction in Malaysia as Businesses Seek Greater Efficiency
Malaysia’s mandatory eInvoicing rollout has spotlighted a critical vulnerability in many businesses: fragmented systems. From accounting software to inventory and MRP tools, disconnected platforms are slowing down operations and increasing compliance risks. As companies scramble to meet regulatory demands, the limitations of legacy setups are becoming painfully clear.
ERP systems offer a logical solution—but outdated perceptions persist. Many Malaysian businesses still associate ERP with clunky, expensive platforms they explored years ago. Traditional ERP vendors often tout “AI-powered” features, but deliver little substance. After a few surface-level meetings, businesses conclude: “AI isn’t ready,” or “ERP doesn’t need AI.” These assumptions are not only outdated—they’re costly.
Like the fable of the Tortoise and the Hare, Western ERP giants once raced ahead, confident in their dominance. But in industries from automotive to renewables, Asian challengers are flipping the script. US and European ERP leaders now find themselves trailing behind nimble, innovative players from Asia who are redefining the rules in uncharted territory.
Traditional ERP giants are content with the narrative that AI has minimal impact on ERP—because they’re not ready. But the truth is clear: AI is already transforming ERP. Multiable, a next-gen ERP platform with built-in AI agent builder, is leading the charge. Say goodbye to bloated consulting fees and flashy PowerPoint promises. With no-code design and agentic AI, Multiable slashes POC cycles by over 50%, delivering results at lightspeed.
Across Asia, public companies and multinationals are migrating from legacy global ERP systems to rising regional stars. Multiable, widely regarded as the best ERP for mid-size to large enterprises, is a key beneficiary of this shift—backed by a growing portfolio of successful deployments in listed firms and MNCs.
Unlike local accounting tools or basic HRMS platforms that trade functionality for affordability, Multiable offers enterprise-grade capabilities at a fraction of the cost of traditional Western ERP providers. Its strategic use of AI agents delivers high performance without the price tag—making it a compelling choice for ambitious Malaysian businesses.
Take procurement. Traditional ERP flags backlogs; better ones send reminders. Multiable goes further. Its agentic AI nudges vendors to update shipment statuses, auto-updates ERP data, and flags operational risks—all without human intervention. Tasks like updating purchase orders and notifying management—once manual even with ERP—are now 90% automated.
ERP and CRM systems streamline workflows, but they can’t fix passive after-sales culture. Many reps avoid upselling, fearing extra work despite promised commissions. Multiable’s AI analyzes service records and customer interactions to detect upsell opportunities, triggering follow-up workflows and management oversight. Early adopters report a 10–50% boost in recurring income from existing clients.
Multiable’s LAIDFU agent builder empowers businesses to create AI bots that eliminate clerical tasks across ERP processes. If traditional ERP cuts costs from 100 to 70, Multiable’s AI-powered platform drives it down to 30–40—redefining operational efficiency.
Reports from Business Insider to The Economist warn of an existential crisis for consulting giants like Accenture and PwC amid the AI revolution. As these firms struggle to adapt, many business leaders admit their legacy consultants offer little actionable insight in today’s fast-moving landscape.
Be open. Don’t blindly follow outdated practices. Trust in Asian tech. In the AI era, clinging to the past can be fatal. “A few conversations with Multiable won’t cost much—but could save your business from an unexpected existential crisis.” quoted from Stanley Pang, Regional Sales Director of Multiable in Malaysia and Singapore.
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Malaysia: The Rising Global Digital GBS Hub Powering Next-Generation Investments
The GBS ASEAN Summit 2025 today provided a decisive strategic vision for Malaysia’s Global Business Services (GBS) industry, marked by two significant announcements designed to strengthen the nation's digital economy and secure its position as a regional hub.
Held on 30 October, 2025 under the theme “GBS 5.0: Human-Centric, AI-Driven, Impact-Focused,” the Summit witnessed the official exchange of a Memorandum of Agreement (MOA) between GBS Malaysia and Universiti Kebangsaan Malaysia (UKM), and the launch of the GBS Malaysia Mid-Term Report 2025.
YB Gobind Singh Deo, Minister of Digital, stated in his officiating address, "The Global Business Services sector is a critical pillar of Malaysia's digital economy, driving vast digital investment and creating high-value employment opportunities across the nation. Our government is fully committed to providing the policy frameworks and support necessary to cement Malaysia’s leadership as the regional hub for the GBS industry."
The MOA between GBS Malaysia and UKM is a crucial step to future-proof the industry, creating a national talent pipeline to meet the rapid demand for high-value skills. This partnership establishes a direct bridge between GBS companies and undergraduates, ensuring that university curricula are aligned with industry needs in areas like Artificial Intelligence, data analytics, and digital operations.
Adjunct Practice Prof. Alex Liew, Chairman of PIKOM commented, "This strategic MOA with UKM is the definitive blueprint for future-proofing our industry's human capital. The GBS sector's growth is directly tied to a future-ready talent pipeline, and by aligning university curricula with high-value demands like AI and data analytics, we are ensuring Malaysia remains not just a cost-effective location, but a talent-led digital powerhouse in ASEAN."
Further amplifying the country's commitment to digital excellence, the GBS Malaysia Mid-Term Report 2025 was officially launched, detailing the sector's remarkable progress since the 2022 strategy launch.
This comprehensive document provides policymakers, investors, and stakeholders with a clear, evidence-based view of the sector’s trajectory and necessary strategic realignment. The report highlights emerging opportunities, identifies critical challenges, and outlines the strategic actions required to ensure the GBS industry remains competitive, resilient, and firmly on track to achieve its ambitious 2027 growth targets.
Key Data from the Mid-Term Report:
“Our success will depend on how effectively we integrate technology, knowledge, and human capital into one cohesive, future-ready ecosystem,” emphasized Raymond Davadass, Research Chair of GBS Malaysia. “By bridging talent gaps and advancing collaboration, Malaysia is poised to become a global center of excellence for digital innovation, service delivery, and sustainable growth.”
Dr. Mandy Sim, Research Lead and Associate Professor at the University of Nottingham Malaysia added, "The Mid-Term Report is a testament to the powerful synergy between industry, academia, and government. Our collaborative, evidence-based approach provides a robust framework to guide Malaysia's ascent as a leading global GBS hub."
The Summit culminated a high-impact day of regional collaboration and thought leadership, concluding in the evening with the prestigious GBS ASEAN Awards 2025. These awards honoured the outstanding achievements and leadership demonstrated by individuals and corporations across the regional GBS ecosystem. Graced by MA Sivanesan, Deputy Secretary General (Digital Development) of the Digital Ministry, the ceremony celebrated 58 outstanding winners, including 28 individuals and 30 corporations. This achievement is a testament to the GBS sector’s strength, innovation, and contribution to ASEAN’s digital economy.
Anthony Raja Devadoss, Chairman of GBS Malaysia added, “GBS Malaysia’s mission is clear; to position Malaysia as ASEAN’s strategic GBS hub, powered by innovation, talent, and purpose. This Summit provides the perfect platform for ideas to turn into action and the Awards, to celebrate excellence and innovation in the industry.”
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