100PLUS and Netflix Join Forces to Unlock Peak Performance
100PLUS and Netflix’s Physical: Asia unite to celebrate strength shaped by performance, fueled by electrolytes, and driven by the grit that defines Asia.
100PLUS, Southeast Asia’s leading isotonic beverage brand from Fraser & Neave Holdings Bhd (“F&NHB”), has announced a regional collaboration with Netflix’s Physical: Asia, spotlighting 100PLUS PRO – a high-performance hydration drink designed to support active lifestyles across Singapore, Malaysia, and Thailand.
This partnership brings together two champions of endurance and resilience, inspiring everyday athletes and achievers to “Unlock their 100” and rise stronger through peak hydration and recovery.
“This collaboration is more than a natural fit; it’s a powerful alignment of values,” said Celine Tan, Director, Group Marketing at Fraser and Neave, Limited. “Physical: Asia celebrates resilience, endurance, and the relentless pursuit of excellence — qualities that also embody 100PLUS. As the region’s leading isotonic brand, we are committed to helping individuals ‘Unlock their 100’ by fuelling peak performance and faster recovery. With 100PLUS PRO, we are proud to inspire people across Asia to push beyond limits and rise stronger — together with Netflix, championing the true spirit of performance.”
Hydration Engineered for Peak Performance
100PLUS PRO is a non-carbonated, performance hydration drink formulated based on nutritional science to support active lifestyles across Malaysia. Designed to meet the body’s needs during and after physical activity, it combines hydration with top-quality functional ingredients that aid muscle recovery and sustained energy:
The result – a drink that hydrates, energises and supports recovery, helping individuals stay in peak condition, whether training hard, competing, or simply powering through daily life.
When Hydration Meets Storytelling
100PLUS PRO and Netflix’s Physical: Asia unite in a dynamic collaboration that celebrates the strength of the human spirit – from everyday athletes to elite competitors. As Southeast Asia’s leading isotonic brand, 100PLUS is built on the values of perseverance, endurance, and rising stronger through challenges.
These same qualities are at the core of Physical: Asia, Netflix’s first-ever nation-vs-nation showdown, where eight countries face off in high-stakes tests of strength, strategy, and teamwork. Set in grand, cinematic arenas inspired by Korean and pan-Asian heritage, the series celebrates resilience, passion, and national pride.
Together, 100PLUS PRO and Physical: Asia spotlight individuals who push boundaries and perform under pressure– where hydration meets heart, and recovery powers resilience.
As part of the regional campaign, 100PLUS PRO and Physical: Asia will roll out a series of interactive activations across Thailand, Malaysia, and Singapore, inviting individuals to fuel up, test their limits, and unlock peak performance.
“In Malaysia, 100PLUS has long been part of our everyday active lifestyles — from school sports days to national-level competitions,” said Leong Wai Yin, Marketing Director of Fraser & Neave Holdings Bhd. “Physical: Asia reflects the same spirit we see in Malaysians, individuals who show up, push harder, and never back down. With 100PLUS PRO, we are proud to support their journey — offering hydration and recovery solutions that meet real needs, whether they are training for a marathon or simply staying active. This partnership with Netflix brings that energy to life, inspiring Malaysians to keep striving and rising stronger.”
Visit the “Unlock Your 100” challenge microsite to join a squat-based leaderboard challenge and win exclusive prizes and follow @my100plus on social media to stay updated on the latest challenges and promotions.
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Haier brings the X-factor into its award-winning washing machine lineup
All-new X Series washing machines combine intelligent technologies to deliver everyday practicality and efficiency for Malaysian homes
* AI Wash and Essence Wash technologies work together to save time, water, and energy while protecting fabrics for every wash
* The launch supports Haier MalaysiaÕs growth strategy focusing on expanding its high-end appliance portfolio, rounding out its new product launches planned for 2025
* Haier Malaysia is optimistic of achieving 30% annual growth for its washing machine business with two months of the year remaining
Keeping in step with its "More Creation, More Possibilities" philosophy, Haier Malaysia today unveiled the all-new X Series Washing Machines that are engineered with technologies to simplify the laundry cycle and save time, water, and energy for Malaysian households.
Comprising the X5, X7, and the range topping X9, the X Series is Haier's next generation of washing machines engineered to deliver a truly premium user experience for contemporary living. It is equipped with useful technologies that deliver superior hygiene with greater efficiency, packaged in a premium aesthetic to harmonise with interior designs.
Haier Malaysia Managing Director Fan Jing said, 2025 has been a promising year for our washing machine business. The Haier L+ Washer Dryer, launched in May, has been well received among consumers and has been highly sought after at exhibitions and roadshows.
This X Series is our latest range of washing machines that represents our commitment to innovation with purpose, by introducing technology that simplifies life while reducing environmental impact. We are optimistic it will provide added excitement in the market and help us achieve 30% year-on-year growth for our washing machine business. This performance reflects Malaysians' growing trust in the Haier brand.
Looking ahead to 2026, our focus remains on brand building, delivering premium experiences and sustainable growth. We will continue investing in research and development to ensure our products keep pace with contemporary lifestyles. Haier strives to lead with purpose and bring to market meaningful innovation that enriches everyday life, reflecting our "More Creation, More Possibilities belief".
Haier X Series Washing Machines Ð Efficient and Eco-conscious Care
Developed for modern lifestyles, the Haier X Series integratesÊintelligent features in one sleek package to make laundry less of a chore. Its AI Wash automatically detects fabric types and water absorption rates to recommend the optimal washing program, ensuring precision care for every load.
Meanwhile, Essence Wash is Haier's proprietary premix and microbubble technology that evenly dissolves detergent and sprays it directly onto fabrics for deep cleaning. A full wash cycle can be completed in just 39 minutes, which is about 37% quicker than a traditional cycle, saving time, water, and energy.
Following a wash, the Ultra Fresh Air feature automatically dries the inner drum and releases moisture to prevent undesirable odours and wrinkles. This keeps clothes fresher and more hygienic without users having to worry about turning on any additional setting or mode.
The X Series also sports a futuristic full-touch interface, dubbed Color AI, that enhances the machine's sleek appearance as it does away with a button cluster. This time around, the LCD panel features a brand-new colour film design for a smoother, more intuitive user experience when interacting with the washing machine settings.
Together, these innovations underscore Haier's ongoing pursuit of industry-leading standards in performance, user convenience and reduced environmental impact.
Haier's all-new X Series washing machines are available for pre-order starting at RM2,249. For more information and the latest updates, visit www.haier.com/my or the official social media pages on Facebook, Instagram, and TikTok.
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ASEAN Moves from Ambition to Action at ICAEW Sustainability Summit
ASEAN’s journey toward net zero entered a decisive new chapter as policymakers, regulators, and finance leaders gathered at the inaugural ICAEW ASEAN Sustainability Summit 2025, held at the Securities Commission Malaysia.
Guided by the theme “ASEAN Rising: The Net Zero Playbook,” the one-day hybrid summit convened more than 600 in-person delegates and about 500 virtual participants from across the globe to translate sustainability pledges into actionable strategies that balance growth, inclusivity, and accountability.
Driving regional leadership and ethical transformation
Speaking at the Summit, Alan Vallance, Chief Executive of ICAEW, underlined that the accountancy profession sits at the heart of sustainability transformation, bridging ethics, transparency and financial integrity with real-world impact.
“Achieving a just and inclusive transition to net zero will require collaboration across borders, sectors and generations,” Vallance said. “The ASEAN region has a critical role to play in building the global baseline for sustainability reporting and assurance, and ICAEW is proud to help connect these conversations.”
Vallance highlighted how accountants and finance professionals can drive meaningful change through their role as trusted stewards of both financial and non-financial information.
“As finance professionals, we hold the data, insights and trust that underpin financial decisions,” he said. “To turn ambition into action, we must use that influence to shape ethical choices and create long-term value for people, business and the planet.”
He noted that ICAEW’s ongoing collaborations, including workshops with the Securities Commission Malaysia and the ASEAN Capital Markets Forum on the implementation of the IFRS Sustainability Disclosure Standards (S1 and S2), demonstrate how the profession can advance a shared regional framework for credible reporting and assurance.
Datuk Johan Mahmood Merican, Secretary General of Treasury at the Ministry of Finance Malaysia, whose speech was delivered by Dato Faiz Azmi, Executive Chairman of Securities Commission Malaysia, reaffirmed that sustainability is central to Malaysia’s national economic vision under the Madani Economy Framework.
“For Malaysia, sustainability is not a separate policy pillar but the foundation of our economic strategy,” he said. “Through fiscal reforms, carbon pricing and green budgeting, we are aligning investment, innovation and inclusivity to create long-term resilience. Achieving net zero must go hand-in-hand with growth that uplifts every segment of society.”
He highlighted that Malaysia remains committed to achieving net-zero carbon emissions by 2050, supported by the National Energy Transition Roadmap, the forthcoming Climate Change Bill, and the introduction of a carbon tax next year targeting key emission-intensive sectors such as iron, steel and energy.
“ASEAN’s transition to net zero is both an environmental necessity and an economic opportunity,” he added. “By harmonising sustainability standards, mobilising capital and strengthening regional collaboration, we can position ASEAN as a competitive and credible player in the global value chain.”
Collaboration and capacity building for a shared future
Elaine Hong, ICAEW Director for Southeast Asia, said the Summit marked a milestone in connecting ASEAN’s sustainability priorities with global standards and networks.
“Southeast Asia is at the crossroads of sustainability transformation,” she said. “The conversations at this Summit show that our region’s transition to net zero cannot happen in silos. It demands alignment, trust and shared purpose. ICAEW will continue working closely with regulators, professional bodies and businesses to strengthen ASEAN’s voice on the global sustainability stage.”
Hong added that ICAEW’s initiatives such as the Sustainability Accelerator Programme and its Sustainability and Climate Change Community are helping to build capacity and accelerate regional adoption of best practice in carbon accounting, sustainability assurance, and scenario planning.
“By investing in people and practical skills, we can bridge the gap between global standards and local realities,” she said. “Our shared goal is not only compliance, but the capability to ensure that professionals across ASEAN have the expertise and confidence to lead this transition.”
Turning discussion into implementation
The Summit featured five thematic sessions including expert panellists from PETRONAS, HSBC Malaysia, KPMG Malaysia, PwC Malaysia, Deloitte Southeast Asia, City Developments Limited Singapore, Olam Agri, the Malaysian Institute of Accountants, and the University of Oxford, UK.
Topics ranged from Ethics and Sustainability to Accelerating Sustainability Reporting and Assurance, Green Financing, Climate Scenario Analysis, and From Number Cruncher to Value Creator — reflecting the multifaceted role of finance in sustainability transformation.
A Student–Practitioner Debate brought together young professionals and industry leaders to explore whether “Sustainability Should Cost Less or More,” while the COFAR (Coastal Flooding Adaptation and Resilience) Challenge, co-hosted by ICAEW and the Securities Commission Malaysia, showcased youth-driven innovation in climate adaptation.
The discussions underscored the importance of equipping professionals with the tools, assurance frameworks and cross-sector collaboration needed to ensure the region’s sustainability transition is both inclusive and implementable.
Collaboration as the catalyst for progress
The Summit concluded with a joint call from speakers and participants, to embed ethics, data quality, and transparency at the core of ASEAN’s sustainability frameworks. Both public and private sector representatives and echoed by Jean Bouquot, the President of the International Federation of Accountants (IFAC) in his closing remarks, agreed that strong governance, consistent disclosure, and regional capacity building are essential to unlocking sustainable finance and long-term resilience.
Vallance rounded off the event by reaffirming ICAEW’s role as a convenor and partner in supporting ASEAN’s sustainability ambition.
“ICAEW stands ready as a trusted partner in shaping ethical, transparent and impactful responses to sustainability challenges,” he said. “We look forward to working with governments, regulators and business to advance a collective net-zero agenda for ASEAN and beyond.”
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Tune Talk Ignites Malaysia’s Youth Esports Revolution, Championing the Next Generation of Digital Dreamers
The energy is electric as CRIT & Tune Talk, Asia’s leading cloud-native telco, kicks off Season 4 of the ACS EDU TOUR — a nationwide esports phenomenon empowering young Malaysians to level up from players to professionals.
Now in its fourth consecutive year, the ACS EDU TOUR has grown into one of Malaysia’s most dynamic youth empowerment movements, uniting students from universities and colleges across the nation through the shared passion of gaming, creativity, and community.
Organised by CRIT Malaysia, the fourth edition doesn’t just celebrate champions — it creates them. The 2025 season introduces participants to real-world career pathways across Malaysia’s thriving digital economy, from game development and event production to broadcasting, project management, and marketing.
And this year, the stakes got even higher. In addition to a RM200,000 prize pool, CRIT has added a next-level twist: the champion team will earn a professional contract with CRIT, taking their game global. It’s a defining step in esports, turning Malaysian student gamers into professional athletes and proving what “Zero to Hero” truly means.
“At Tune Talk, we’ve always believed that esports are more than just games — it’s a culture, a career, and a catalyst for self-expression,” said Jill Yeap, Head of Marketing at Tune Talk. “We’re here to fuel that fire with real speed and no limits. Tune Talk has always gone beyond data and connectivity — we’re powering dreams, breaking barriers, and giving youth the platform to express and excel.”
Yeap added that the initiative also marks the continuation of the Tune Talk Youth Esports Programme, a long-term commitment to build Malaysia’s esports talent pipeline and make digital empowerment accessible, inclusive, and aspirational for all.
Echoing the sentiment, Joshua Lew, Co-Founder of CRIT Esports Malaysia said, “With Tune Talk’s support, we’ve been able to take the ACS EDU TOUR Season 4 to new heights — reaching more campuses and inspiring more young Malaysians than ever before. Together, we’re not just running a tournament, we’re building a movement that connects passion with purpose and turns players into professionals.”
As Malaysia’s fastest growing Mobile Network Operator, Tune Talk is redefining what it means to be a telco for the digital generation. Being the nation’s only fully cloud-native operator, Tune Talk brings together speed, agility, and innovation to deliver more than connectivity — it delivers empowerment.
Beyond the screen, Tune Talk’s commitment to empowerment extends into real-life protection. Reinforcing its promise of enabling and safeguarding Malaysians, the telco recently enhanced its built-in Personal Accident (PA) insurance coverage, offering up to RM150,000 protection at no extra cost for all Epik Plan users.
This initiative underscores Tune Talk’s belief that true connection goes beyond data — it’s about delivering real value, peace of mind, and protection to communities both online and offline.
Guided by its bold brand purpose, “Tune Up Your World,” Tune Talk is giving young Malaysians the freedom to express, create, and connect on their own terms. From cutting-edge 5G plans and gaming-centric rewards to purpose-driven initiatives like the ACS Edu Tour, Tune Talk is leading the charge in shaping a fast, fearless, and future-ready Malaysia.
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