Avanade, one of Microsoft Corporation’s leading solutions providers, today launches seven new Microsoft-powered artificial intelligence (AI) services tailored specifically to help mid-market organisations in Malaysia and throughout Asia Pacific accelerate growth and emerge as market leaders in the artificial intelligence (AI) era.

In Malaysia, Avanade has been a leader in enabling organisations to adopt AI solutions for enhanced productivity and efficiency, marked by the launch of Southeast Asia’s first generative AI lab in Kuala Lumpur last year. This initiative followed the opening of its Digital Innovation Studio at the Tun Razak Exchange, reaffirming its commitment to driving digital transformation in Malaysia and across the region.

“Mid-market organisations are poised to gain the most from AI but often constrained by limited resources for risk and implementation as well as strategic guidance to fully maximise the technology,” the company said in a statement.

“Research from Avanade found that 84% of mid-market business leaders in Asia Pacific believe they are at risk of losing competitive edge through not moving fast with AI, and 95% of them have accelerated legacy modernisation plans because of AI. This rapid embrace of AI comes with challenges, including a lack of resources and strategic guidance to fully leverage the technology.”

To help mid-market organisations realise the value of AI in Asia Pacific’s dynamic and diverse markets, Avanade has introduced a suite of new services that combines Avanade’s industry and technical expertise with Microsoft’s secure, AI-powered platforms and tools.

The new services, designed with efficiency and agility in mind, provide access to enterprise-grade innovation and technology, at a scale that suits the size and needs of mid-market organisations.

The seven new mid-market AI services in Asia Pacific are:

• Accelerate Revenue Generation: This service helps sales teams in mid-market organisations move beyond traditional CRM systems – equipping salespeople with AI-powered sales tools that increase productivity, improve customer engagement, and drive revenue.
• AI-Powered Migration and Modernisation: Designed to help mid-market organisations confidently navigate their cloud migration journey to Microsoft Azure, with Avanade providing expert guidance at every stage of the cloud journey. This comprehensive service mitigates business risk, tackles technical debt, optimises costs, and paves the way for a sustainable, AI-ready digital core.
• Build and Modernise AI Apps: Designed to help mid-market organisations create innovative and efficient AI-powered apps for specific business needs; transform legacy systems by integrating AI whilst enabling continuous improvement with scalable, flexible architectures; as well as build AI-ready foundations that address data silos and security challenges.
• Drive Business Transformation with Copilot: This service brings together value-based accelerators, industry and functional expertise, and responsible AI methods to help mid-market organisations unlock new sources of value and innovation through Microsoft 365 Copilot, while providing the proper safeguards and controls.
• Modernise ERP: This service helps mid-market organisations power business growth and adaptability, as well as reduce total cost of ownership, with a modern, AI-led ERP platform that enables new business models and revenue streams, faster time to market and better-informed decision making.
• Unify your Intelligent Data and Analytics Platform: Designed to help mid-market organisations overcome limitations of legacy technology, trust, and data estate complexity to reach AI ambitions; as well as empower employees with better access to data and insights.
• Unify Threat Protection: Designed to help mid-market organisations stay ahead of fast-moving threats and rapidly detect and investigate incidents. This service combines Microsoft Threat Intelligence, Sentinel SIEM, EDR and Security Copilot to enhance analysis and visibility, boost productivity and maximise investments.

Avanade President (Asia Pacific) Bhavya Kapoor (left in pic), said: "Asia Pacific is home to a deep pool of mid-market organisations. They are on the cusp of transformation, eager to take advantage of Microsoft technologies like cloud, data and AI to drive growth, and are pillars of this region’s fast-moving digital economy. As the dedicated technology partner that is 100% focused on the Microsoft ecosystem, we are jointly committed with Microsoft to empower these organisations and make a genuine human impact through the services we offer – helping them unleash their potential to propel Asia Pacific’s economic growth, develop local capabilities, and stimulate innovation.”

Microsoft Corporate Vice President of Small, Medium and Corporate (Asia) Rachel Bondi, said: “The mid-market sector forms the backbone of Asia Pacific’s diverse, fast-growing economies – crucial for driving innovation, spurring economic expansion, and fuelling jobs creation. We know these businesses are turning to transformative technologies like AI and Microsoft Copilot to move into their next phase of growth but are faced with their unique set of challenges – and we want to help. This is why our partnership with Avanade is important as we jointly help more mid-market customers in this region adopt AI-powered solutions, at speed and scale, to create competitive business advantages – whilst ensuring Asia Pacific remains at the forefront of innovation and growth in the global economy.”

Avanade’s new Microsoft-powered AI services are available starting today across Asia Pacific. Learn more about the new services at www.avanade.com.

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