Kinohimitsu today launched its 2025 Chinese New Year Gift Packs for the upcoming Year of the Snake at the Hilton Petaling Jaya, inviting us to honour our profound culture of gift-giving this season. This deep-rooted tradition symbolising respect, gratitude, and the sharing of blessings flourishes anew as the vigour of the Lunar New Year dawns on us. Kinohimitsu’s exquisite collection of CNY Gift Packs is here to raise the heartfelt act of bestowing our loved ones with the good fortune of health and wealth, strengthening the bonds and connections with those whom we share the season with dearly.
The Kinohimitsu CNY Gift Pack Launch was graced by the presence of Mr. Marcus Chong, Managing Director of Kino Biotech Malaysia, and the company’s Chief Operating Officer, Ms. Jennifer Chin. The ceremonious event also featured an AI-generated CNY song, an inspiring welcoming speech by Ms. Chin, and the joyous tradition of lou sang on stage.
Among the host of notable guests was renowned Hong-Kong Artist and Celebrity, Lai Lok-yi, who captivated the audience with his culinary extravaganza. In his special cooking demonstration, he effortlessly transformed a simple recipe into a masterpiece by incorporating Kinohimitsu’s top of the line abalone famed for its juicy and tender texture, adding new depths of flavour and mouthfeel into everyday dishes.
As he goes on to share his insights into the culinary traditions and cultural significance behind the dish, guests were treated to a free flow of abalone and bird’s nest, an indulgence reserved for this special occasion. As the savoury aroma filled the hall, this grand moment tantalized the senses and evoked the spirit of Lunar New Year, inspiring guests to yearn for the good food, joyous laughter and cherished moments to come in 2025.
As the echoes and flavours of Lai Lok-yi’s masterful showcase lingered, the spotlight turned to the heart of the event – the launch of Kinohimitsu’s CNY Gift Packs. The CNY Gift Packs offer a diverse range of beautifully designed options befit for differing budgets and preferences. Each pack carries a unique name and significance, adding a touch of personalisation in expressing one’s feelings and intentions behind each gift pack. To enhance the gift-giving experience, this versatility extends for customers to customise corporate gift packs, allowing businesses to tailor them as they see fit to better strengthen relationships and create lasting impressions.
“Among our extensive range of CNY Gift Packs, the ‘康乐财神爷’ is a representation that true prosperity comes from a harmonious balance of health and happiness in body and mind. This isn’t just a gift; it’s a symbol of your love and care, a gift that carries the weight of a thousand wishes that express your regard for the wellness of your loved ones,” says Ms. Chin.
Additionally, the Chinese cultural belief is that grand gestures and larger gifts are symbols of generosity and sincerity, which are associated to good fortune and blessings for both parties. On this note, Kinohimitsu has outdone themselves this year with its largest-ever CNY gift pack that earned it the Record Title of Malaysia’s Largest Extra-Large Packaging for Chinese New Year Health and Wellness Gifts: The Biggest Symbol of Wellness & Prosperity, officially certified by ASEAN Records. So, for those looking to make a huat ah! statement this Chinese New Year, then Kinohimitsu’s colossal gift pack is definitely it.
The auspicious ceremony further ignited a spark for the upcoming Chinese New Year festivities and Programs, showcasing Kinohimitsu’s involvement in various exciting projects. This includes a special appearance on 8TV’s “As You Wish” 8TV program featuring Hong Kong Feng Shui Master, Clement Chan Ting Bong, the creation of the 8TV CNY main theme
song “蛇全蛇美 Hoseh Liao,” and contributions to Astro CNY song “一起发达发达啦” and “魔 法新年”. Kinohimitsu will also be featured in the CNY movie “OMG! Mom’s Big News” starring Hong Kong Film and TV actress, Anita Yuen, along with its theme song performance. Additionally, the brand will be collaborated with 988 radio station for CNY greetings with their announcers, as well as participating in Astro’s CNY angpao giveaway.
Kinohimitsu’s grand CNY spectacle was more than just another occasion; it was a celebration of life, love and good fortune all around. By continuing to weave tradition and innovation, Kinohimitsu once again captured the sentiment of the celebration, reminding us to embrace the joy of the Lunar New Year and the importance of nurturing our health and happiness.
