INSIDE SCOOP CELEBRATES 68th MERDEKA WITH SIX “LOKAL LEGENDS” – A SWEET TRIBUTE TO MALAYSIA’S FAVOURITE BRANDS

• Popular local ice cream brand Inside Scoop returns for a second year, teaming up with iconic Malaysian F&B favourites including Gardenia, GSC, Julie’s, Beryl’s, ZUS Coffee, and Farm Fresh to create six limited-edition flavours inspired by beloved local treats.

Malaysia’s favourite homegrown ice cream brand, Inside Scoop, proudly returns with the second edition of its highly successful Lokal Legends collection, celebrating our 68th Merdeka with six bold, flavour-packed creations co-created with some of Malaysia’s most beloved homegrown brands.  Building on last year’s overwhelming response, the new collection transforms nostalgic favourites into creamy, handcrafted scoops that celebrate the nation’s vibrant culinary heritage.

Founded in Bangsar in 2013, Inside Scoop has stayed true to its roots: born in Malaysia, made for Malaysians. Over the years, the brand has created over 200 inventive flavours, drawing inspiration from nostalgic snacks, drinks and desserts that unite Malaysians across generations. This year’s Lokal Legends line-up features six new creations inspired by iconic local favourites:

1. Gardenia’s Twiggies Choc-A-Lot: A heartfelt tribute to the ultimate Malaysian childhood snack, this luscious milk chocolate ice cream is generously layered with bite-sized pieces of Gardenia Twiggies Choc-A-Lot. It’s nostalgia you can scoop — a sweet reminder of simpler times and cherished memories.
2. GSC’s Caramel Popcorn: Inspired by the golden aroma of freshly popped popcorn wafting through Malaysian cinemas, this popcorn ice cream swirls salted caramel and buttered pecans throughout. A creamy homage to the joy of weekend movie nights on a GSC leather seat, shared with those you love.
3. Julie’s Le-mond Lemon: Bright and zesty lemon ice cream meets the iconic tang of Julie’s Le-mond Lemon sandwich crackers and a ripple of citrusy curd. This flavour is sunshine in a scoop — an ode to a beloved Malaysian pantry staple.
4. Beryl’s Gula Melaka Chocolate: Where tradition meets indulgence — rich gula melaka chocolate ice cream crafted with our favourite homegrown chocolatier, layered with cracking chocolate and buttery crumble. A love letter to Malaysian flavours, reimagined as a decadent dessert.
5. ZUS Coffee’s Spanish Latté: Inspired by the homegrown coffee shop's signature drink, this espresso-based milk ice cream is infused with condensed milk for that unmistakable flavour. Layered with crunchy chocolate-coated cones, it's a modern twist on a cherished Malaysian favourite.
6. Farm Fresh’s Choco Malt Kaw: A bolder, more intense take on last year’s favourite — now extra kaw with fudgy chocolate swirls and crunchy choco malt soil. Made with Farm Fresh Choco Malt, this homegrown edition of the nostalgic chocolate malt drink brings you right back to the good old days.

“This year’s Lokal Legends is a love letter to Malaysia,” says Edmund Tan, Co-Founder of Inside Scoop. “We’re proud to collaborate with brands that Malaysians have grown up with – from movie-night favourites to childhood snacks – and turn them into something uniquely ours. Every scoop is handcrafted here in Malaysia, a celebration of the creativity and community that define us.”

From their first scoop in Bangsar to over 60 outlets nationwide, Inside Scoop has always stood for one thing – creating ice cream Malaysians can proudly call their own. This year’s Lokal Legends campaign celebrates that journey, bringing together six beloved homegrown brands in a vibrant tribute to the flavours we grew up with.

As part of the celebration, each single-scoop Lokal Legends ice cream will be served in a custom-designed cup sleeve featuring the collaborating brand’s colours and the proud “Lokal Legends” mark – the perfect keepsake of this Merdeka season. Available individually or as a limited-edition Lokal Legends Party Pack (RM68), the collection brings together flavours that embody the heart of Malaysia’s food culture.

The Lokal Legends 2025 collection will be available at all Inside Scoop outlets nationwide from 18 August to 21 September 2025. For more information on the new flavours and Inside Scoop’s latest offerings, follow @myinsidescoop on Instagram/Facebook and @insidescoopmy on TikTok.

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