CapitaLand Investment Launches CapitaPlus, a Digital Multi- Rewards Hub in Malaysia to Redefine Shopping
New platform enhances shopper engagement, supports tenants’ growth and enables agile retail strategies in a digital-first era
CapitaLand Investment (CLI), a global real asset manager, today announced the launch of CapitaPlus, a digital multi-rewards and engagement hub designed to enhance the shopping experience across its portfolio of malls in Malaysia. Going live on 3 October 2025, CapitaPlus underscores CLI's commitment to digital innovation, sustainable practices and an agile retail strategy that meets evolving market needs.
More than a rewards programme, CapitaPlus connects physical and digital shopping in an intuitive, mobile-friendly platform. It integrates shopping, multi-rewards, and redemptions into one single hub, offering customers a smooth and rewarding experience every time they visit a CapitaLand mall in Malaysia.
The launch of this new digital experience marks an important milestone as CapitaLand Group (CapitaLand) celebrates its 25th anniversary in 2025. Since its formation in 2000, CapitaLand has been at the forefront of innovation, consistently embracing digital transformation to boost operational efficiency and creating a more seamless and rewarding experience for its shoppers and retailers.
Selina Ng, Managing Director, CapitaLand Investment (Malaysia) said: “Providing a seamless retail experience is essential to connecting our shoppers with our retailers. CapitaPlus brings this vision to life, reflecting CLI’s agility in adopting a digital-first approach that not only elevates the customer journey but also adds value for our retail partners and fosters a sustainable retail ecosystem. Accessible anytime, anywhere via its dedicated website and mobile-friendly interface, CapitaPlus delivers a seamless and engaging experience for shoppers on the go.”
Simple and Rewarding
Starting in October, shoppers can sign up for free, shop at any participating CapitaLand malls, and upload their receipts to instantly unlock a variety of rewards, including e-vouchers and exclusive promotions. Over the next six to eight months, CapitaPlus will continue to expand its features to offer automated lucky draw entries, enhanced privileges for Kids’ Club members and tourists, as well as parking and cash rebates. By transitioning to digital redemptions, the platform enhances operational efficiency and supports CLI’s sustainability goals by reducing paper usage.
Empowering Tenants, Driving Sale
For retail partners, CapitaPlus is a powerful engagement tool. Through e-vouchers, targeted campaigns and timely insights, the platform has the ability to drive in-store sales and strengthen interactions between shoppers and tenants. This transforms traditional tenancy relationships into dynamic, data led partnerships that enable tenants to thrive in a highly competitive market.
Digital Innovation with a Sustainability Edge
The launch of CapitaPlus marks a pivotal step in CLI’s retail strategy in Malaysia. By shifting from physical to digital redemptions, the platform reduces paper waste, streamlines operations, and advances CLI’s environmental, social and governance (ESG) commitments. This digital leap positions CLI as a leader in shaping the future of retail, where convenience, community, and sustainability go hand-in-hand.
Launch Campaign
To celebrate the launch of CapitaPlus, CLI will be rewarding its most engaged members with an unforgettable travel experience. From 3 October to 2 November 2025, shoppers who sign up for CapitaPlus and participate in the "Top Spender Takes Off with Asean Explorer Pass Campaign" will stand a chance to win a coveted AirAsia ASEAN Explorer Pass, which offers unlimited flights across ASEAN for one year. The top seven spenders at each participating mall will be named winners.
For more information, visit https://member.capitaplus.com.my/
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