CUCKOO Malaysia Launches First Cash-and-Carry Brandshop, Strengthening Omni-Channel Expansion for Accessible Wellness

CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or “the Company”, KLSE: CKI, 5336), the nation’s leading Healthy Home Creator, has unveiled its first-ever Cash-and-Carry CUCKOO Brandshop at IOI Mall Damansara — a milestone marking the company’s next phase of omni-channel growth and its mission to make wellness more accessible and affordable for Malaysians.

The launch forms part of a RM5 million investment plan to establish 10 Brandshops nationwide, enhancing CUCKOO Malaysia’s physical footprint while complementing its robust online channels. The 1,023 sq. ft. outlet also serves as an interactive experience centre, featuring CUCKOO’s full range of smart home and wellness solutions in a contemporary, homely space.

Unlike the company’s Brandkiosk and Brandstore formats, the Cash-and-Carry model enables customers to immediately purchase and take home small-ticket products such as rice cookers, cookware, and shower heads. This new retail format aims to deliver greater shopping convenience and an immersive product experience, connecting customers directly with CUCKOO’s expanding ecosystem of wellness innovations.

The launch is supported by CUCKOO Malaysia’s thriving e-commerce business, which has seen a remarkable 1,714% revenue surge from small-ticket items as of Q3FY2025. This performance underscores the company’s strategic focus on product innovation and affordability, with its product portfolio expanding from 17 SKUs in 2024 to 37 in 2025.

In conjunction with the store opening, CUCKOO Malaysia also introduced several new products: the CUCKOO HUGZ Mattress in a Box, CUCKOO X Color King Cookware Series, CUCKOO CR-0685F Multi-Cooker, and CUCKOO AquaFlex Filtered Shower Head — further strengthening its comprehensive wellness portfolio.

The event coincides with CUCKOO Malaysia’s 11th Anniversary Celebration and the CUCKOO x TikTok Shop Super Brand Day (6–9 November 2025), which features exciting digital-to-physical engagement initiatives, including:

• Up to 50% off in 11.11 Super Deals

• Exclusive RM50 TikTok Shop vouchers and purchase gifts

• RM11.11 trade-in offer for old shower heads

• A star-studded livestream featuring 11 Malaysian celebrities promoting CUCKOO’s #SAMASAMAHealthier mission

Commenting on the launch, Mr. KC Hoe, Non-Independent Executive Director and CEO of CUCKOO Malaysia, said:

“This new Brandshop represents our ongoing commitment to accessible wellness for all Malaysians. With our omni-channel expansion, we’re bridging convenience, innovation, and affordability — empowering more people to live #SAMASAMAHealthier.”

Store Details:

Lot 2F-11, East Wing, Level 2, IOI Mall Damansara
Open daily from 10:00 AM – 10:00 PM