At the inaugural Axiata Group townhall staged at the Axiata Arena with over 1000 Axiata and Celcom employees as well as partners, investees and beneficiaries, Prime Minister Datuk Seri Najib Razak today witnessed the launch of the Cashless Ecosystem for Malaysia through Boost in conjunction with some of its partners such as SME Corp, AmBank, PLUS, Universiti Teknologi Malaysia (UTM) and Universiti Teknologi MARA (UiTM).
This milestone partnership will serve to expand the cashless ecosystem in Malaysia and enable as many local businesses to tap into the card-less mobile electronic wallet lifestyle
Boost is now a leading e-wallet with over 1.7 million users with online and offline merchants located in over 8,000 locations.
The application’s purpose is to revolutionise the way Malaysian consumers transact by creating a seamless payment experience without cash or cards.
It serves the youth segment and mass consumers to merchants at selected pasar malam, food trucks, food courts and across various industries such as food and beverages, entertainment, transportation, online shopping and bookstores to name a few.
Users can perform services such as purchasing prepaid top ups and digital vouchers as well as gifting them, free cash transfers and even “Go Dutch” with its unique split bills feature.
They also get instant cash back when using the service with rewarding and addictive experiences.
Acknowledging Axiata as one of the leading drivers of Malaysia’s digital economy, the Prime Minister expressed his support of Axiata in spearheading innovative digital and financial inclusion initiatives, especially in addressing small and micro businesses in Malaysia.
Hosted by Tan Sri Datuk Wira Azman Mokthar, chairman of Axiata and Tan Sri Jamaludin Ibrahim, president and group chief executive officer of Axiata.
The event was also attended by, Tan Seri Datuk Mohd Sheriff Mohd Kassim, chairman of PLUS Malaysia Berhad, Datuk Azman Ismail, managing director of PLUS Malaysia Berhad, Raja Teh Maimunah Raja Abdul Aziz, chief executive officer of AmInvestment Bank Berhad, Tan Seri Ir. Mohamed Al Amin Abdul Majid, chairman of SME Corporation, Prof Dr Mohamad Kamal Haji Harun, UiTM deputy vice chancellor and Prof Dr Durrishah Idrus, UTM deputy vice chancellor.
Android users can download Boost from the Play Store while iOS users can download from the App Store.
