Hong Leong Bank Berhad officially opened its door to their first Digital Branch in Penang at Burmah House, Pulau Tikus which will covers both conventional and Islamic banking, as well as Priority Banking.

With the introduction of digital branch, HLB’ s aims to be highly digital and innovative financial service provider, centered around customer experiences and the growing demand and expectation for digital based services, products and solutions.

“Built on the backbone of digital technology, the branch is designed with a focus on doing everything with the customer in mind.

“This includes greeting customer, process and fulfill their request and requirements, and improve time taken to serve customer service time taking.

“As we move forward, we plan to increasingly integrate the ease of doing banking online through internet and mobile with the same kind of digital offering in branches for more complex products and services,” Hong Leong Bank Berhad group managing director and chief executive officer Domenic Fuda.

Being the first digital branch in Penang, bank personnel are equipped with tablets to assist its customers to facilitate the requested service.

Other than that, the counters are no longer assigned by functions, but replaced by pods where staff are able to help customers perform all transactions offered by the Bank.

“The key goal for using technology is to make our lives easier and better. The Hong Leong Bank Burmah House digital branch is a great example of what digital technology can do when focused on people.” said chief minister of Penang, YAB Tuan Chow Kon Yeow during the event.

HLB is stepping up its game on carving out a strategic role in an increasingly competitive space within the nation’s digital economy that includes disruptors from FinTech.

In conjunction with the launch of the new HLB Burmah House branch, an exclusive one-day deals on fixed deposit, credit cards and personal loans were open to all customers at its Open House event.

There were also interesting digital-based activities and promotions made possible in partnership with Switch, one of the largest Apple stores in Malaysia and Garena, the largest online game ecosystem in Southeast Asia and Taiwan.

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