Kuala Lumpur, 4 January 2020 - The worldwide COVID-19 pandemic has taught us many things; one of them being to truly cherish the relationships we share with one another. Many celebratory milestones that were planned for the year have been affected, including nuptial festivities with planning for an engagement or a wedding becoming an even more stressful process. At Tailored Jewel, there is one less thing to worry about as they expertly cover one of the vital parts of a wedding - the creation and purchasing of rings through a seamless online shopping experience.
As an award-winning homegrown name, the Tailored Jewel takes pride in its Southeast Asian identity with a definitive focus on the creation of extraordinary bespoke pieces for their customers. Founded in 2012 by Ethon Low, the brand is an omni channel jewellery business that offers customers quality customized pieces retailing at below market prices. Their striving mission is to be able to provide high-end fine jewellery of exceptional quality in terms of craftsmanship, value and service experience, even in times of uncertainty.
Showcasing Individualism Through Jewellery
In the modern era, the current generation of millennials are big on individualism and showcasing one’s personality through customized jewellery. At Tailored Jewel, customers are able to inject personality in their jewellery through the brand’s comprehensive customization process. Even with social distancing measures put in place, customers are still able to fully customize their jewellery pieces virtually and it is this omni channel that gives Tailored Jewel their edge in our increasingly digital world. The team under the brand specialises in consultation services provided to those looking for a specific design, material and diamonds or gemstones. Tailored Jewel ensures that the customized pieces tell the right story and fit perfectly, ensuring that every customer walks away 100% satisfied. This satisfaction is ensured from the initial of the consultation stage until the delivery of the product, standing true to their motto of putting the customer’s needs over everything else.
As the brand adopts a digital framework in addition to their brick and mortar stores, consultation services are available both virtually and physically, catering to the needs of the market from both angles. They provide a luxury experience of selecting diamonds and consulting on design with assistance from a skilled expert consultant available in-store at their physical branches in The Boulevard at Mid Valley, Kuala Lumpur and Paradigm Mall in Johor Bahru or virtually via their comprehensive and secure eCommerce platform. Both consultation processes encapsulate a thorough meet and chat session with their consultants, with professional guidance through the customisation process step-by-step. For virtual sessions, an additional demonstrative hand model is available to help customers have a better visualization of their pieces without needing to step out from the house.
High Quality and Certified Materials at an Affordable Price
A common misconception is that high quality jewellery will dry out your wallet, especially so with diamond rings as most jewellery brands go through a third-party. However this is not the case with Tailored Jewel as all diamonds, gemstones and precious metals are directly sourced from their trusted manufacturers and suppliers globally, enabling access to fine jewellery at cost price for everyone. The pieces are then crafted by skilled craftsmen based in Hong Kong before shipping to Malaysia. All diamonds under the brand are also GIA-certified and customers are able to request for a specific cutting, size and type of diamond during the one-on-one consultation. One of the other advantages that Tailored Jewel carries in comparison to their counterparts as well in the market is the wide availability of materials available to be used during the crafting of their jewellery. They offer an extensive selection of ready-made and made-to-order pieces in platinum, gold, tantalum, stainless steel and titanium that make long-lasting pieces catered to all groups of customers.
Wide Range of Jewellery for Everyone
While Tailored Jewel’s main area of expertise lies in creation of wedding rings and bands, they carry other types of jewellery available for purchase, including necklaces, earrings and bracelets for those looking to treat themselves or a loved one. The brand also caters to those looking for a little something to add to their everyday jewellery collection with simple but statement pieces that include earrings and necklaces, falling between the price range of RM150 to RM300. In terms of wedding jewellery, some of the brand’s best selling wedding rings currently include Baguette Diamond Beveled Bands, Classic Intertwine Bands, Lily Crown Tapered Solitaire Ring and the Iconic Twirl Band Solitaire Ring. For more information on the jewellery pieces or to book a consultation session, check out Tailored Jewel’s online platform here: tailoredjewel.com
