Synology Marks 25 Years with Strong Revenue Growth and Unveils Next-Phase Flagship Products
Synology today 16th October 2025, announced the next phase of its mission to safeguard the world’s data. Marking 25 years of innovation, Synology is building on this momentum with a new portfolio of solutions in intelligent backup, enterprise-grade storage, and compliance-ready collaboration solutions to help enterprises strengthen cyber resilience and navigate the era of explosive data growth.
“Digital transformation continues to be the main driver of data growth”, said Thachawan Chinchanakarn, Head of Southeast Asia at Synology. “This strong momentum is fueling greater demand for advanced solutions.”
According to the IDC Worldwide Global Forecast, by 2025 the world will generate 175 zettabytes of data, and within the next decade, that number will grow more than tenfold—exceeding 2,100 zettabytes.
In addition, Synology’s 2025 Digital Transformation Trend Survey found that nearly 90% of businesses in Southeast Asia have already invested in digital transformation— not just as a plan, but as a strategic commitment. However, challenges remain: 85% of organizations are still in the early stages, and while more than 55% have experienced cyberattacks, only one in five express confidence in their recovery capabilities.
“This strong momentum is driving greater demand for advanced technology solutions,” added Thachawan.
With 25 years of expertise and an integrated data management ecosystem, now powering over 14 million installations, protecting 25 million endpoints, and connecting 2 million cameras. Synology continues to be a trusted partner helping organizations accelerate digital transformation securely, efficiently, and sustainably.
“In the past five years, Synology has continuously earned the trust of enterprises and organizations in Malaysia, achieving almost double increase in revenue,” said Jason
Sin, Country Manager of Synology Malaysia. “With our expanded portfolio, business customers in Malaysia now have more tailored solutions to meet their diverse and specific needs.”
Many leading corporations and enterprises across the region recognize Synology not only as a technology provider but also as a reliable strategic partner that enhances operational efficiency and strengthens cyber resilience. Driven by the wave of digital transformation, Synology’s business in Malaysia has grown significantly, with enterprise adoption increasing by 130% over the past five years. This reflects the strong trust businesses place in Synology to meet their evolving IT needs.
Earlier this year, Synology launched ActiveProtect, a purpose-built backup appliance for enterprises protecting diverse workloads across multiple sites. With diverse models ranging from 8TB to 140TB capacity, it meets the needs of diverse enterprise scenarios while delivering immutable backups, air-gap capabilities, and regulatory compliance support—providing a robust defense against evolving cyber threats.
Aside from data protection solutions, Synology also premiered the new PAS7700, Its first all-NVMe enterprise storage, delivers ultra performance with end-to-end NVMe architecture, achieving up to 2 million IOPS and 30 GB/s throughput with less than 1 millisecond latency. Its active-active architecture ensures continuous availability, while robust encryption and enterprise-grade performance make it ideal for mission-critical workloads.
Looking ahead, Synology will bring AI-powered capabilities into Synology Office Suite, including OCR (Optical Character Recognition), semantic search, summarization, and real-time translation. These features will be powered by on premises servers to ensure sensitive data remains private while giving organizations smarter and safer ways to collaborate.
“Cyber resilience is now the top priority for IT leaders worldwide, essential for business continuity and enterprise competitiveness.” emphasized Thachawan Chinchanakarn. “Our portfolio demonstrates Synology’s commitment to delivering simple, scalable, and secure solutions that empower businesses to safeguard their most critical assets and thrive in the digital future.”
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SHIHLIN TAIWAN STREET FOOD DEBUT FIRST-EVER CHICKEN RICEBOWLS AND DROPS LIMITED EDITION BLINDBOX CAT-THEMED PLUSHIE KEYCHARMS FOR AVID COLLECTORS
Shihlin Taiwan Street Snacks turns 22 this year and is spreading its wings even further with a rebrand: Shihlin 2.0! Since it hatched as a humble store in 2003, it has sold over 100 million pieces of XXL Crispy Chicken worldwide, growing into a global street food phenomenon, with over 240 outlets in Malaysia, Singapore, Indonesia, the United States, and Egypt.
Now, as part of its Shihlin 2.0 transformation, this well-loved “old bird” is spreading its wings once more, embracing a new chapter of full-fledged mealtime options, and a fresh, modern identity that reflects both its heritage of serving the authentic flavours of Taiwanese night markets in Malaysia and its playful new spirit. Naturally, Malaysia, one of Shihlin’s earliest home markets, will be the first to experience Shihlin’s exciting transformation, starting with the renewal of the existing store at NU Sentral.
Going Beyond Snacks
After two decades of delighting fans with quick bites, Shihlin 2.0 marks its evolution into a full mealtime destination. The brand now offers two new hearty, and value-for-money rice bowls created in collaboration with a Taiwanese consultant that are inclusive and authentic.
One of these is the Braised Chicken Ricebowl 滷肉飯 (RM15.90), reminiscent of Taiwan’s famous braised pork rice bowls. To make this dish more inclusive, Shihlin uses poultry instead of pork, but without compromising on authenticity. Over three months, Shihlin worked closely with a Taiwanese food consultant to perfect the recipe. The result is a rich, delicious and succulent minced chicken sauce over glossy grains of Taiwanese pearl rice, served alongside braised beancurd, an oozy ramen egg, and pickles.
Another new meal option is the Chiayi Scallion Chicken Ricebowl 嘉義雞肉飯 (RM15.90), created in close collaboration with the consultant. Inspired by Chiayi city’s iconic turkey rice, it is drizzled with a moreish gravy made from turkey drippings and soy sauce. Staying true to its chicken speciality focus, and to keep the dish more accessible, Shihlin swaps turkey for tender chicken.
Following the launch of its hearty ricebowls, Shihlin introduces another exciting addition — the Dried Tossed Noodles Series, exclusively debuting in Malaysia. The new series celebrates the authentic flavours of Taiwanese night markets through three different noodle dishes, each carefully balanced to deliver a satisfying and flavourful bite.
The Scallion Oil Noodle 蔥油麵 (RM8.80) features springy noodles coated in savoury scallion oil — fragrant, umami, and perfectly balanced with a gentle hint of heat. For those craving something bolder, the Dan Dan Noodle 擔擔麵 (RM8.80) combines a rich, spicy, and nutty sauce for added depth and texture. Meanwhile, the Taiwan Cut Chilli Noodle 剁椒麵 (RM8.80) turns up the heat with a tangy, fiery sauce tossed over signature Taiwan cut noodles, offering a satisfying night market kick that’s both bold and memorable.
Complimenting the brand-new menu items are refreshing vegetarian-friendly appetisers such as Smashed Cucumber 涼拌小黃瓜 (RM4.90) , Black Fungus 涼拌黑木耳 (RM4.90) and Oyster Mushroom 凉拌杏鲍菇 (RM5.90).
Shihlin 2.0 also unveils a modern identity – a new logo, refreshed branding, and a distinctive Shihlin Pink that’s bold, warm, and instantly recognisable – a contemporary update to its dark red facades. Alongside the makeover comes Miào Miào, Shihlin’s new feline mascot that is cheeky, curious, and fiercely loyal, embodying the Shihlin spirit of playfulness and connection.
To celebrate, Shihlin introduces limited-edition, adorable merchandise, in the trendy “blindbox” format. These feature the new Shihlin 2.0 mascot Miào Miào, in three cuteness overload designs. Will you catch Crispy Miào Miào eating Shihlin XXL Crispy Chicken while wearing the giant cutlet on its head? Or will Slurpy Miào Miào be seen wearing an oyster hat, while holding onto a piping hot bowl of oyster mee sua? Or how about some seafood tempura that QQ Miào Miào grasps, its head also a gigantic tempura.
Shihlin 2.0 NU SENTRAL Reopening Promotions
To commemorate the new beginning of Shihlin 2.0 with the renewal of its NU Sentral outlet, special reopening promotions include:
*Each customer is entitled to 1 bowl only.
From 17 October 2025, while stocks last: Customers can also purchase the limited edition Shihlin blindbox plushies at RM25 each (U.P. RM35) with every RM15 spent.
Before Shihlin became a household name, its story began with two founders deeply in love with Taiwan’s vibrant street food culture. Determined to share that joy with the world, they travelled across Taiwan – from bustling night markets to hidden local gems – tasting, learning, and sourcing only the most authentic ingredients. What followed were months of R&D, as they perfected the recipes many of us are familiar with now; recipes that capture not just the flavour, but the spirit of Taiwan.
Proudly being the first brand to bring the authentic taste of Taiwan to Malaysia, the founders of Shihlin remain steadfast to their commitment to authenticity and joy in every bite. With this new chapter for Shihlin, they want to emphasise that Original means Authentic, the true taste of Taiwan, perfected. And that Original means the Pioneers, not the copycats. As Shihlin brings the flavours of Taiwan to more communities globally, they invite everyone to rediscover the magic of the original: “Join us. Taste the transformation. LOVE THE ORIGINAL.”
Some say Miao Miao had Michelin instincts. She wandered the markets, tasting the best street food in town, but only one stall made her stay – a humble chicken stand, and a man who shared his craft. Night after night, they met. She waited patiently; he fried with care. The XXL Crispy Chicken they shared became the talk of the town, and soon, the world.
Find Shihlin Taiwan Street Snacks here: https://www.shihlinsnacks.com.tw/my/
AEON AND FRIM JOIN HANDS TO RESTORE FIREFLY HABITAT IN KUALA SELANGOR THROUGH “TERANG DI HUJUNG DAHAN” INITIATIVE
AEON CO. (M) BHD. (“AEON”) continues its commitment to environmental conservation through a tree-planting initiative in collaboration with the Forest Research Institute Malaysia (FRIM). The program, themed “Terang di Hujung Dahan” focuses on long-term efforts to restore the firefly habitat in Kuala Selangor, one of Malaysia’s renowned natural attractions.
Through this initiative, a total of 50 rumbia (Metroxylon sagu) and 50 berembang (Sonneratia caseolaris) saplings were planted along the riverbanks. Both tree species serve as crucial components of the fireflies’ natural habitat. This meaningful effort marks an important step toward ecosystem restoration while supporting scientific research to ensure the sustainability of firefly populations for the benefit of future generations.
The tree-planting activity, held on 11 October, was joined by volunteers from various organisations including the Selangor Water Management Authority (LUAS), Kuala Selangor Municipal Council (MPKS), Malaysian Palm Oil Board (MPOB), local community associations such as Inspirasi KAWA and KONGRES (Kelab Generasi Warisan Seri Asahan), as well as AEON volunteers.
Also present at the event were Dr. Ir. Ts. Hj. Mohmad Asari Daud, Director of LUAS; Dr. Kasuma Satria Mat Jadi, Chief Human Resource Officer of AEON; Dato’ Dr. Ismail Hj. Parlan, Director General of FRIM; Tuan Haji Mohd Azmi Sunda, Head of Plantation Section, MPOB; and Muhammad Asyraf Kamarrazaman, representative of the President of MPKS.
According to Dr. Kasuma Satria, “This collaboration continues the long-standing partnership between AEON and FRIM in environmental conservation. Our efforts in Kuala Selangor reflect AEON’s unwavering commitment to protecting biodiversity and maintaining the balance of our natural ecosystem.”
He added, “We hope today’s effort will continue to bring light to Kuala Selangor not only through the glow of the fireflies that illuminate the night, but also through our shared sense of responsibility in preserving nature for the well-being of the community and generations to come.”
The collaboration between AEON and FRIM in conserving the firefly habitat in Kuala Selangor began in 2011 at Tanjung Beluntas. The project was carried out in two phases, covering activities such as site clearing, research, tree planting, and maintenance. In 2018, AEON volunteers, together with the Selangor State Economic Planning Unit, implemented a corporate social responsibility (CSR) project involving tree-planting activities to support the firefly habitat in the same area. To date, AEON has planted more than 1,000 trees in Kuala Selangor where growth of fireflies were recorded.
In his speech, Dato’ Dr. Ismail Hj. Parlan reaffirmed FRIM’s commitment to implementing and sharing research findings from this program to ensure long-term impact. He also expressed appreciation for the participation of private sector partners, particularly AEON, as a corporate entity that exemplifies meaningful and high-impact corporate social responsibility.
Beyond firefly conservation efforts, AEON has also been actively engaged in broader environmental greening initiatives. One such effort is the Malaysia-Japan Friendship Forest project, which began in 2004 at Paya Indah Wetlands in collaboration with the Department of Wildlife and National Parks (PERHILITAN), in conjunction with AEON’s 20th anniversary. The project was later expanded in collaboration with FRIM through the planting of 30,000 trees in Bidor, and will continue with a reforestation project in Segamat scheduled to begin at the end of this year, involving the planting of another 30,000 trees across 36 hectares in three phases.
Since initiating its tree-planting efforts in 1991, AEON has planted more than 557,000 trees nationwide through various greening initiatives.
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MR GROUP, GIMmedia to Build Malaysia’s First TikTok Academy for SMEs
Many retailers understand the need to go online, but often lack the know-how to do so effectively. To bridge this gap, MR International Group Sdn Bhd (MRG) and Gimmall (M) Sdn Bhd, better known as GIMmedia, have signed a Memorandum of Understanding (MoU) to co-develop Malaysia’s first integrated TikTok Live Training and Consulting Academy (MG Academy) for retailers.
This joint initiative between MRG, Malaysia’s No.1 Retail Academy and GIMmedia, Malaysia’s No.1 TikTok Shop MCN (Multi-Channel Network), is designed to help local small and medium enterprises (SMEs) with the skills to sell, engage, grow through real-time commerce, while drawing customers seamlessly from online to offline.
Under this partnership, MR Group and GIMmedia will jointly lead the branding and marketing initiatives for the MG Academy. GIMmedia will provide professional trainers, consultants, and training programs, while the latter will be responsible for academy, consulting management and event operations.
Moving forward, all TikTok training programs conducted under GIMmedia will be fully supported and managed by MG Academy, ensuring professional coordination, delivery, and event execution across Malaysia.
Marcus Chew, Director of MR International Group said this dedicated platform will focus on real-world outcomes that can directly improve sales and visibility for Malaysian retailers.
“Real-time commerce is no longer just an option, it’s where customer attention converts. By combining our brand engine with GIMmedia’s live-streaming expertise, we’re giving business owners a clear, executable path to results,” he added.
Meanwhile, GIMmedia Director Mike Seah said, “Our mission has always been to turn creators and businesses into success stories through live streaming. This joint effort allows us to extend that impact to thousands of SMEs, empowering them with the right tools, mindset, and strategies to succeed in the digital economy.”
GIMmedia has been ranked the No.1 TikTok Shop MCN in Malaysia for 18 consecutive months since 2022, according to TikTok Shop Malaysia’s official Monthly MCN Agency Recognition Leaderboard.
MRG has conducted workshops for thousands of business owners across Malaysia through structured programes focused on improving sales, profitability, and management efficiency. Its training arm, MR Academy, has been recognised by ASEAN Records for achieving the highest number of paid enrollments by SME business owners in Mandarin-based retail transformation courses; with 4,002 enrollments across 60 programmes between 2022 and 2025.
The collaboration responds to a rising demand among local medium-small businesses for structured, practical sessions in live-commerce. With many traditional shops still adjusting to online platforms, MG Academy seeks to provide step-by-step, skills-based programmes tailored to this transition.
By pooling the expertise and resources, both companies aim to support SMEs in building hybrid business models that integrate both physical and online operations.
Retailers interested in joining the upcoming TikTok Live Training & Consulting Cohorts may register with the MG Academy team to receive programme calendars and enrollment details.
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Paramount Property Launches Paramount Cup 2025 with One of Malaysia’s Largest Pickleball Prize Pools
Four-day tournament set to unite over 820 players across generations.
Paramount Property is set to make its mark in Malaysia’s sporting calendar with the launch of the Paramount Cup 2025, a premier pickleball tournament offering a RM112,500 prize pool – one of the largest in the country.
The tournament will be held from 23 to 26 October 2025 at the newly opened PLAYA Racquet Club @ PARC Subang, featuring 18 categories across singles, doubles and mixed doubles segmented by skill level and age group. With an expected turnout of more than 820 players, the Paramount Cup 2025 will unite juniors, adults, and seniors in a vibrant four-day celebration of sports, lifestyle, and community.
The inaugural Paramount Cup will also showcase a lineup of internationally renowned pickleball players including Vanshik Kapadia from India, as well as Kyle Stoker, Nancy Riley and Josh Chia from Australia. Hsieh Yu-Chieh (the No.6 female pickleball player in Asia), Karina Aditya Dwipayani (the No. 1 female pickleball player in Indonesia), Tarie Caouette (the No.1 female pickleball player in Thailand), and Mihae Kwon (the top female pickleball player in Korea) will also be joining the all star lineup.
As The People’s Developer, Paramount Property has long championed initiatives bring people together for a healthy cause, which also reflects its sustainability commitment of ensuring the wellness of communities. The company has sponsored community-driven events such as the Bukit Banyan Hero Run in Kedah, the Penang Fellowship Bridge-to-Bridge Ride, and the KL Car Free Morning. The Paramount Cup 2025 extends this legacy by championing pickleball – a fast-growing sport renowned for its inclusivity, bridging generations and skill levels on the same court.
Paramount Property CEO, Chee Siew Pin said, “Pickleball resonates deeply with us because of its accessibility and ability to connect people of all ages. The Paramount Cup is more than just a tournament – it is a celebration of community spirit, active living, and the joy of coming together. It reflects our belief that true value lies not only in the homes and spaces we create, but in the quality of life and shared experiences they enable.”
The Paramount Cup 2025 is expected to raise the profile of pickleball in Malaysia while reinforcing Paramount Property’s brand commitment to building connected, thriving, and multigenerational communities, working in collaboration with PLAYA Racquet Club.
PLAYA Racquet Club Director, Brian Choo said, “Our partnership with Paramount Property is built on shared pillars of community building and promoting wellness. This event marks an exciting milestone for us as we showcase our commitment to promoting pickleball and creating vibrant sporting experiences. We are honoured to host the inaugural Paramount Cup 2025 at our newly opened PLAYA Racquet Club @ PARC Subang, which features one of the largest pickleball tournament courts in the country with seating for more than 250 spectators. I would also like extend our heartfelt appreciation to all our sponsors for making this possible.”
The Paramount Cup 2025 is supported by a line-up of partners. As Title Sponsor, Paramount Property brings its commitment to uplift communities through this event. PLAYA Racquet Club @ PARC Subang serves as the official venue partner, offering world-class facilities for both players and spectators. Auto Bavaria BMW comes on board as the automotive partner, while Mercure Kuala Lumpur Glenmarie supports as the official hotel partner. Baseline joins as tournament partner, RIVAL KL supports as the sports recovery partner, and JOOLA powers performance as the official equipment partner. Together, these partnerships enhance every aspect of the event, delivering premium experiences for participants and guests on and off the court.
Registration is open now until 15 October 2025. Spots are filling up quick, so don’t miss your chance to be part of the first-ever Paramount Cup. Registration details, event categories, and full schedules can be found at https://baseline.my/tournaments/473ffe6b-44ec-4b55-809c051ed303bff4.
For more information on Paramount Cup 2025, visit www.paramountproperty.my.
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Toshiba Brings “Art of Living” Immersive Showcase to Life at Pavilion Bukit Jalil
Come celebrate and experience 95 Years of innovation, craftsmanship and artistry
Toshiba proudly celebrates its 95th Anniversary with a three-day experiential showcase from October 10 to 12 at Pavilion Bukit Jalil, inviting Malaysians to step into a realm where Japanese artistry meets modern living.
As lifestyles evolve, so do expectations of home appliances. Today’s consumers, particularly urban professionals juggling careers and family life, seek solutions that combine functionality, elegance and efficiency, leading to a growing demand for smarter, lifestyle-enhancing appliances catering to modern lifestyles and aspirations.
A Legacy of Craft and Lifestyle Experiences
For 95 years, Toshiba has upheld a legacy built on craftsmanship, innovation, and trust. From the launch of its first refrigerator and washing machine to today’s cutting-edge advancements, Toshiba continues to shape homes around the world with technology inspired by precision, heritage and artistry — all guided by its enduring philosophy, “Details Matter.”
“This anniversary showcase is more than a celebration of Toshiba’s heritage—it’s an appreciation and tribute to our customers who continue to immerse themselves in lifestyle experiences that truly reflects our philosophy. Visitors will be able to interact with our products, view how design and technology work together and understand the care, precision and artistry behind every Toshiba appliance. We want people to leave inspired, seeing that smart living isn’t just about efficiency, it’s about enjoying a home that is elegant, functional and thoughtfully crafted. From the JAPANDi Series to our TAKUMI Spirit inspired products, every showcase highlights how innovation can seamlessly integrate into modern urban lifestyles, helping consumers live smarter, better, and more beautifully,” said Steven Yang, Managing Director of Toshiba Sales & Services Sdn. Bhd.
95th Anniversary Immersive Showcase: A Journey Through Tradition and Modern Living
At its 95th Anniversary Immersive Showcase staged at Pavilion Bukit Jalil from October 10 to 12, visitors will have the opportunity to experience the Toshiba legacy – showcased through the appliances which elevate everyday living and transform routine tasks into refined, enjoyable experiences.
It is a celebration of decades of culture, innovation and lifestyle where the public can be transported into a Japanese-inspired space where nature, artistry, and modern design harmonize seamlessly. Participate in AI-personalized wellness tea, creative bento-making workshops, flower arrangements and other lifestyle activities which integrate with a wide repertoire of Toshiba family of products comprising refrigerators, dishwashers, rice cookers, microwave ovens, water purifiers and washing machines.
Other activities one can expect is a stamp-collection challenge at each activity station offers the chance to win exclusive rewards, including a grand prize worth RM30,000 in a mobile game contest. To celebrate its 95th Anniversary, Toshiba is also offering a 1-to-1 Exchange Guarantee with one full year of worry-free protection for selected JAPANDi Series and specific products, ensuring peace of mind from day one to day 365.
Steven explained that Toshiba is committed to shaping the future of living, reinforcing its global leadership in advanced electronics and home appliances, dedicated to enhancing everyday life through innovative technology and thoughtful design. “With a steadfast commitment to quality, the company continues to push the boundaries of what’s possible, delivering products that combine exceptional performance with aesthetic appeal and relevant for today’s consumer needs,” said Steven.
In pioneering new product concepts and expansion, Toshiba will continue to steer its next level of growth - the most quintessential strategy being the JAPANDi Series which is a harmonious fusion of Japanese and Scandinavian chicness, aesthetics and modern functionality. The latest JAPANDi Series reflected in the anniversary showcase, is designed to meet these evolving needs, seamlessly blending premium aesthetics with practical innovation to support a balanced, efficient and seamless lifestyle.
“The elegance and simplicity resonate with our TAKUMI Spirit, a philosophy we uphold in embodying the mastery and dedication of Japanese craftsmanship. “Takumi” signifies artisan-level care, where every detail is refined to perfection. Toshiba applies the same devotion to its appliances, transforming everyday living into an art form. This commitment reflects our enduring philosophy “Details Matter,” added Steven.
For more information, visit https://www.toshiba-lifestyle.com/my.
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SJKP Guarantees First Homes Financing for All Malaysians
With Malaysia’s workforce increasingly consisting of gig and freelancers, many self-employed individuals are denied access to housing loans due to the absence of formal payslips.
Since 2008, over 76,000 Malaysians have secured RM17.9 billion in home loans from various Financial Institutions through backing by Syarikat Jaminan Kredit Perumahan Berhad Berhad (SJKP), a company wholly owned of the Minister of Finance Incorporated (MOF Inc.), providing government-backed guarantee schemes for gig workers and petty traders.
Their earnings whether sourced from ride-hailing, freelancing, online businesses, or night market stalls often fall outside formal payroll systems. As a result, banks classify them as risky borrowers, even when their incomes are genuine.
Despite stable incomes and good credit records, these workers often find their home loan applications rejected because banks can’t verify their earnings through formal payslips. This has left communities such as ride-hailing drivers, online sellers, hawkers, and small entrepreneurs struggling to own their first home.
This is where SJKP steps in - not as a lender, but as a guarantor. Once a housing loan is conditionally approved by a participating bank, the application can be submitted to SJKP. If the borrower qualifies, SJKP guarantees the loan covering more than 100% of the house purchase price giving banks the confidence to approve loans they might otherwise reject the application.
“The 2025 Budget has allocated an additional RM10 billion in guarantees under SJKP for 2025, which will help more gig workers, small business owners, and informal sector workers in obtaining housing loans. This is expected to benefit over 20,000 Malaysians to own their first home," said Datuk Seri Amir Hamzah the Minister of Finance II.
The maximum guarantee financing cover is up to RM500,000 and may involve more than 100% guarantee coverage of the house purchase price i.e. including MRTA/MRTT, Fire Insurance, legal and valuation fees. The entire process is handled through the various participating banks.
In a landscape where B40 and M40 Malaysians increasingly rely on informal income sources, the scheme provides a vital lifeline to those working hard and earning steadily but lacking official proof of income. While no payslip is required, borrowers can still demonstrate repayment capacity; typically, through bank statements, tax filings, EPF statements or e-wallet transaction histories.
The government has set a goal of increasing homeownership to 70% by 2030, and initiatives like SJKP play a crucial role in achieving this, especially among underserved segments.
Since the programme’s inception, billions have been allocated annually by the government to continue this beneficial scheme. As housing demand rises and the gig economy becomes a permanent feature of Malaysia’s workforce, SJKP’s importance continues to grow.
If your home loan application has been declined due to informal income, you may speak to your preferred banker about applying under SJKP. A full list of participating financial institutions is available at SJKP’s website; www.sjkp.com.my.
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Prudential Syariah Advocates Cross-border Collaboration to Harness Indonesia’s Rapid Takaful Growth
Indonesia’s takaful market is entering a new phase of growth, driven by rising financial literacy, which has surged from 9.14% in 2022 to 43.42% in 2025, and supported by one of the world’s largest Muslim populations of over 245 million. This momentum reflects stronger awareness and increasing demand for sharia-compliant financial protection.
Government commitment has been instrumental in enabling this progress.
The inclusion of the Sharia Economy in Asta Cita point no. 2 alongside the food, energy, digital, green, and blue economies signals that sharia is now recognized as a pillar of Indonesia’s national resilience and long-term growth. This is further reinforced by the government’s vision to strengthen sharia financial services and the broader halal ecosystem. The Sharia Economy Vision 2029, integrated within Visi Indonesia Emas 2045, outlines Indonesia’s ambition to become the world’s leading halal and sharia economy by 2029. This direction is implemented by other policies including the spin-off of takaful units to create stronger and more independent takaful insurers.
As Indonesia’s market leader in the private joint venture takaful life industry, PT Prudential Sharia Life Assurance (Prudential Syariah) stands at the forefront of this growth, recording IDR 3.4 trillion in contributions and has provided protection for close to half a million insured participants. Its portfolio of life and health protection reflects its commitment to broadening access through innovation, simple and affordable products, while supporting the national agenda to strengthen the Islamic finance ecosystem.
Leveraging its international network, Prudential Syariah acknowledged the strength of Malaysia’s takaful maturity combined with Indonesia’s rapid growth in takaful insurance will be a takaful superpower. This underscores the importance of cross-border partnerships to accelerate growth in takaful industry across ASEAN, particularly through knowledge sharing, partnerships, and talent mobility. The action opens-up opportunities for Malaysian businesses and other interested parties to engage with Indonesia’s growing takaful insurance market.
Iskandar Ezzahuddin, Chief Executive Officer of Prudential Syariah Indonesia, said: “Malaysia’s experience and maturity in takaful insurance, combined with Indonesia’s scale and demographic bonus, are complementary strengths. Working together, we can widen takaful insurance protection access for families and become a global leader in the takaful industry within ASEAN.”
Through partnerships with Bank Syariah Indonesia, the leading player in Indonesia’s sharia banking sector, and key Islamic organization such as Nahdlatul Ulama and Muhammadiyah, and a network of more than 80,000 sharia-trained agents, Prudential Syariah is committed to enhancing inclusion and deepening financial literacy. Looking ahead, the company also sees strong potential to collaborate with business partners from Malaysia, particularly in knowledge transfer, partnership, and talent mobility to further strengthen the regional sharia insurance ecosystem.
“We believe collaboration is key. We are always happy to welcome business partners from Malaysia who want to learn, exchange experiences, or share expertise with us. This spirit of collaboration will allow both markets to grow stronger together, and to build a more resilient and inclusive sharia industry across ASEAN,” he added.
For more information on Prudential Syariah please visit https://www.prudentialsyariah.co.id/id/. Queries related to potential collaboration can be sent to This email address is being protected from spambots. You need JavaScript enabled to view it..
* Exchange rate: 16,642 IDR per 1 USD (as of 8 Oct 2025)
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Pavilion REIT Malls invites Malaysians to immerse themselves in the radiant beauty of Deepavali through an extraordinary month-long celebration bringing India's most cherished traditions to the Klang Valley.
At Intermark Mall, the spirit of Deepavali comes alive through the Radiance of Heritage campaign, held from 7-26 October 2025. Designed to honour the timeless beauty of Indian culture, the campaign transforms the mall into a festive hub featuring traditional performances, interactive workshops and a vibrant Deepavali bazaar in collaboration with Antara Events. Visitors will be immersed in the rhythms of Bollywood and folk dance performances by Eraya Dance, mesmerised by intricate henna artistry by Sanggetha Pillai of Hennastacious, and invited to express their creativity through a Diya lamp decorating workshop, where they can keep their handcrafted creation. The experience continues with a traditional indian dance workshop by Antara and aromatic masala tea from Tea Thambi every Friday through Sunday during the campaign.
In line with its dedication to enriching community experiences, Intermark Mall will reward shoppers with the exclusive Radiance of Heritage Aroma Stone, a beautifully crafted keepsake redeemable with a minimum spend of RM300 in two combined receipts. This thoughtful gift allows visitors to take home a symbol of Deepavali’s enduring light and warmth.
At its heart, Radiance of Heritage is not merely a seasonal showcase but a tribute to unity, family and cultural pride—echoing Deepavali’s timeless message of light triumphing over darkness. By weaving together tradition and modernity, Intermark Mall invites all Malaysians and visitors to celebrate the Festival of Lights in a way that is both meaningful and memorable.
For more information, visit: Intermark Mall, https://www.intermark-mall.com/
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Watsons Spearheads Aesthetic Beauty Trend With Strategic JCprogram Expansion Across Asia
Watsons, AS Watson Group's flagship health and beauty brand, strategically positions itself at the forefront of the global aesthetic beauty revolution through accelerating the expansion of JCprogram, an exclusive Japanese clinical skincare brand, across Asia.
Building on its successful debut in Watsons China in 2021, where JCprogram has quickly became the Watsons’ No. 1 aesthetic beauty brand, it expanded into Watsons Taiwan in 2024. Within months of launching in Hong Kong in May 2025, JCprogram became leading exclusive aesthetic brand in Watsons Hong Kong, highlighting the substantial customer demand for aesthetic beauty solutions that go far beyond just derm. This remarkable performance has accelerated Watsons' strategic expansion into Thailand and Malaysia, targeting key growth markets with significant aesthetic beauty potential.
At the exclusive launch ceremony of JCprogram in Malaysia, Watsons welcomed Dr. Nobutaka Furuyama, founder of JCprogram and Japan’s renowned cosmetic surgeon, to commemorate the exclusive partnership with Watsons and the brand’s successful regional expansion. The launch also marked with an experiential facial spa for beauty editors and a preview for celebrities, showcasing the brand’s aesthetic innovations. Exclusive member offers accompany the launch, delivering clinical-grade skincare and added value to its beauty community.
Caryn Loh, Managing Director of Watsons Malaysia & COO of Health & Beauty Asia, AS Watson Group said, "JCprogram's rapid expansion and category leadership demonstrate the extraordinary market appetite for scientifically backed aesthetic beauty solutions. Watsons is strategically positioned to capture the most significant growth opportunity in beauty retail, while delivering breakthrough innovations that meet rapidly evolving customer demands for clinical-grade results."
Aesthetic Beauty Revolution: Three Transformative Trends Reshaping Beauty Markets
This launch capitalises on unprecedented market transformation, as the global aesthetic beauty sector projects explosive growth from USD19.6 billion in 2025 to USD35 billion by 2033, representing a robust 7.5% compound annual growth rate.
The aesthetic beauty landscape is undergoing its most significant transformation, shifting customer preferences from invasive procedures toward sophisticated, non-invasive and science-driven beauty solutions. This evolution is driven by three key trends:
Revolutionary JCprogram Technology Meets Asian Market Demand
Recognising these transformative market dynamics, Watsons has exclusively partnered with JIYUGAOKA CLINIC to launch JCprogram, a revolutionary Japanese clinical-grade skincare brand that directly addresses all these major aesthetic beauty trends through innovative "1:1 Seamless Aesthetic Replication" technology. Founded by Dr. Nobutaka Furuyama, recognised as "Asia's Premier Micro-Aesthetic Surgeon", JCprogram represents the convergence of 30 years of clinical aesthetic expertise with cutting-edge skincare science.
JCprogram's breakthrough approach features three specialised treatment series that replicate professional medical procedures with documented clinical results:
This breakthrough innovation has been developed to democratise access to premium aesthetic treatments across Asia, enabling customers to enjoy high-efficacy experience through convenient, safe, and cost-effective home-use solutions that deliver dual experiential benefits without the risks and costs associated with invasive procedures.
Exclusive Offer at Watsons Malaysia
To celebrate the launch, Watsons members can enjoy an exclusive combo set at RM499 and receive an instant RM20 rebate with a minimum spend of RM499 on JCprogram products. This special promotion is valid from now until 27 October 2025 at selected Watsons stores.
With JCprogram now available exclusively at 36 selected Watsons Malaysia stores, achieving firmer, lifted, and glowing skin has never been easier.
Looking ahead, Watsons will continue to capture aesthetic beauty opportunities across its over 8,000 store networks across Asia to meet evolving customer needs and reinforce its market leadership position, helping customers look good, do good, and feel great through innovative beauty solutions that redefine industry standards.
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