NESCAFÉ PAYS TRIBUTE TO MALAYSIANS’ THRIVING SPIRIT THROUGH THEIR EVERYDAY STORIES
NESCAFÉ's "Kental Bersama" song by Black Hanifah presented as an anthem to celebrate resilience and strength
With the “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”), NESCAFÉ rolls out an aspirational movement to share, celebrate and recognize Malaysians’ everyday stories as a tribute to the resilience and strength that inspire the nation to keep moving forward.
Indeed, every Malaysian has a purpose - whether it’s providing for their family, supporting the community or pursuing a personal dream. One thing that unites us all is the spirit to stay strong, to Kekal Kental and to navigate through life’s daily hustles with tenacity, confidence and determination. To celebrate and inspire, NESCAFÉ pays tribute with the debut of “Kental Bersama” song by Black Hanifah, an anthem that celebrates Malaysians’ unwavering determination, honoring the perseverance, family and community values that bind the nation through adversity.
“NESCAFÉ has always been more than just coffee. It has stood alongside Malaysians through both challenges and triumphs. The value embedded in this initiative, our “Ngopi Dulu & Kekal Kental Bersama” acknowledges the unwavering resilience and passion that drive our journey as a nation. We invite everyone to join us in this collective journey of strength, unity and hope as we uplift each other and continue to move forward together,” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia.
Three Malaysians whose life journeys embody the spirit to stay strong, or “kekal kental”are featured in this intiative. Dr. Madhu, the beloved figure who epitomises compassion and care, also known as “Dr. Teddy Bear”, has dedicated his evenings to providing healthcare to the homeless in Kuala Lumpur. Kak Dell, a Grab driver and tuition teacher, continues to pursue her dream of becoming a writer, showing that ambition never rests. Black Hanifah, who headlined the anthem, draws from his humble beginnings and his devotion to family as the source of his music and purpose. Together, they were featured alongside Black Hanifah in the “Kental Bersama” music video, reflecting the different purposes that drive Malaysians, bound by the same unbreakable spirit of resilience.
“The song “Kental Bersama” was composed with all Malaysians in mind,” said Black Hanifah. “Its lyrics capture the hustle and hopes we all share whether striving for our families, working for our communities or chasing our own dreams. I am honoured to be part of a movement that uses music to unite everyone, reminding us that we are stronger when we stay kental together. This is a proof that music and NESCAFÉ can bring people together in a meaningful way.”
“Through “Ngopi Dulu & Kekal Kental Bersama”, NESCAFÉ will continue to celebrate Malaysians’ unwavering spirit to stay strong and keep moving forward every day. Being part of Malaysians’ life journey for a brand like NESCAFÉ also means evolving its offerings to meet their demands. Hence, we are proud to introduce NESCAFÉ Triple Shot - our boldest coffee innovation yet, crafted to deliver a strong coffee flavor and boost. We have also seen an increase in the demand for stimulating coffee, reflecting Malaysians’ growing preference for robust brews. This launch reflects our commitment to stand alongside Malaysians in their journey, offering more than just coffee but a source of strength and togetherness,” said Norkhayati Mohamed Hashini, Business Executive Officer of Ready-to-Drink Nestlé Malaysia.
For more information, please visit www.nescafe.com.my, Facebook at NESCAFÉ Malaysia (facebook.com/Nescafe.MY) and Instagram at @nescafe_my.
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SJPP: Strengthening Access to Financing for SMEs Through Government Guarantees
When banks say no, Malaysia’s entrepreneurs need someone bold enough to say yes. Many small and medium enterprises (SMEs) possess promising ideas but lack sufficient collateral or track records to secure financing, as banks are cautious about taking on the credit risk.
That’s where Syarikat Jaminan Pembiayaan Perniagaan (SJPP) Bhd, a company wholly owned by the Ministry of Finance Incorporated (MOF Inc.) steps in, unlocking almost RM100 billion in SME financing by guaranteeing up to 80% of the risks banks are unwilling to bear. This is a testament to the scheme’s impact.
Acting on behalf of the Government of Malaysia, SJPP manages and administers various government guarantee schemes. It bridges the financing gap by sharing the credit risks banks face when lending to SMEs. Basically, to assist SMEs with insufficient collateral or no collateral to gain access to financing facilities from participating financial institutions (FIs).
SJPP doesn’t lend funds directly. Instead, it gives banks the confidence with a ‘yes’ and additional comfort to give financing by providing additional assurance through guaranteeing part of the risk.
This simple mechanism has facilitated billions in financing since 2009, benefiting more than 100,000 SMEs; driving business growth, job creation, and supporting Malaysia closer to a high-income economy.
So, how does it work? It’s actually pretty straightforward. Apply for a business loan at any bank that works with SJPP. The bank checks if the usual requirements are met and if the business fits under the scheme, that’s when things get moving. SJPP comes in to guarantee a big chunk of the loan, giving the bank the extra confidence it needs to approve the financing.
During the Budget 2025 launch in February, Datuk Seri Amir Hamzah the Minister of Finance II highlighted that the government has allocatedRM20 billion in guarantees through SJPP for SME financing, particularly in the halal, high technology, environmental, social and governance, and tourism sectors. Of the amount, RM5 billion is specifically set aside for Bumiputera businesses to ensure fairer and more equitable growth opportunities.
This need became clearer as a result of the collective impact arising from the recent US 19% tariffs on Malaysian imports, expansion of SST, electricity tariff hike, and impending RON95 rationalisation as well as foreign worker levies and wage increases on businesses.
With SJPP guarantee, Malaysia’s SMEs continue to thrive, proving that behind every successful business there is support from the Government via various government guarantee schemes.
If short on collateral but with a strong business, ask a preferred banker this simple question: “Can my loan be guaranteed by SJPP?”. For more information, you may visit SJPP’s website at www.sjpp.com.my.
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LEVEL UP KL 2025 CEMENTS MALAYSIA’S STATUS AS SOUTHEAST ASIA’S CREATIVE GAMES HUB
The Ministry of Digital successfully concluded LEVEL UP KL 2025, Southeast Asia’s premier digital games developers conference, held from 6–8 October at Connexion Conference & Event Centre (CCEC), Bangsar South.
Organised by Malaysia Digital Economy Corporation, an agency under the Ministry of Digital, LEVEL UP KL 2025 saw a record turnout of over 2,500 participants from more than 20 countries, including Indonesia, Thailand, Japan, the US, UK, and Brazil. The event brought together developers, publishers, investors, and tech leaders-reinforcing Malaysia’s rise as Southeast Asia’s digital games hub with growing global influence.
Now in its 11th edition, LEVEL UP KL is a catalyst for Southeast Asia’s digital games industry. By showcasing Malaysia’s creativity and connecting regional talent to global markets, the event strengthens the nation’s position as a launchpad for innovation and international success.
LEVEL UP KL 2025 also celebrated the global success of Malaysian studios, spotlighting their achievements on the international stage:
These success stories reflect Malaysia’s creative edge, the synergy between local and international studios, and the growing global confidence in our homegrown talent, underscoring LEVEL UP KL’s role in propelling regional creativity onto the world stage.
The three-day event featured a dynamic programme designed to foster industry growth and cross-border collaboration:
As Malaysia prepares to conclude its ASEAN Chairmanship in 2025, LEVEL UP KL stands as a powerful emblem of the nation’s global digital ambition. By connecting Southeast Asia’s vibrant talent pool with international markets and celebrating regional creativity, the event reinforces Malaysia’s leadership in shaping the future of interactive entertainment.
The success of LEVEL UP KL is a testament to Malaysia’s growing influence in the global digital games industry. It highlights Southeast Asia’s creative talent, connects regional developers to international markets, and reflects a thriving ecosystem where innovation thrives, creativity flourishes, and Malaysian talent leads with confidence on the world stage.
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10.10 Travel Sale: Traveloka Highlights Favorite SEA Escapes for Malaysians
It’s time to plan your next getaway, whether it’s chasing cultural adventures, festive celebrations, or relaxing escapes. Traveloka, Southeast Asia’s leading travel platform, has launched its 10.10 Travel Sale, running now through 10 October, with up to 50% off flights, hotels, and experiences.
As part of the campaign, Traveloka reveals some of the top regional escapes that Malaysians are searching for from city breaks to island adventures and the unique activities waiting to be discovered beyond the usual tourist trail.
With 50% off flights on Airline Super Brand Days for Singapore Airlines (8 & 9 October), travelers can unlock even bigger savings on regional and long-haul flights, making this the perfect moment to book your year-end or 2026 holiday.
KOTA KINABALU
Cruise the serene waters of Kawa Kawa and marvel at the diverse flora and fauna, including Proboscis Monkeys, long-tailed macaques, rare silver langurs and many more. Go on the evening cruise to see a mesmerizing spectacle of fireflies. Starts from RM331 here.
After a day exploring Kota Kinabalu’s great outdoors, soothe tired muscles with local Saban therapist massage styles. From the Borneo Coffee Scrub to the Sun Soothing Treatment Package, get ready for one of the most stress-relieving experiences of your life. Treatments start from RM87.79 here.
PENANG
Wander through the lush Tropical Spice Garden, a testament to Penang’s former spice trade. Take a guided walk to learn about spices traditionally used in Southeast Asian healing, and enjoy attractions such as the Giant Swing, Spice Terraces, and Poison Garden. Starts from RM30.10 here.
Wellness can come from reconnecting with your inner child. At TeddyVille Museum in Penang, Malaysia’s first and largest teddy bear museum, find over 1,000 teddy bears from around the world. Each exhibit tells a story of Penang’s history and culture through cuddly companions, offering a playful yet surprisingly reflective journey. Starts from RM39 here.
BANGKOK
The Chao Phraya is the lifeblood of Bangkok. Leave the bustling main river and glide into ancient waterways to catch authentic glimpses of Bangkok’s unique lifestyle by the water. Observe traditional houses and everyday life along these historic canals. Starts from RM221.70 here.
Step into the unique world of Thai fruit and vegetable carving, an ancient art that combines mindfulness, creativity, and tradition. Under the guidance of master carvers, transform everyday produce into delicate floral patterns while enjoying a calm, hands-on experience. Starts from RM 392.57 here.
BALI
This calm and relaxing day trip takes you to Kintamani in Bali’s central highlands, where you can wander through fragrant coffee plantations, visit a sacred place in the middle of a dense forest, and gaze at the intricate patterns of Bali’s largest and most beautiful rice terraces. Starts from RM98.70 here.
Bali is not usually associated with wine, but the island’s emerging wine industry is starting to make its presence known. Go on a tantalizing taste journey to Sababay Winery, an award-winning winery started by an Indonesian businesswoman, where you can learn about Balinese wine culture and unwind in the winery’s beautiful garden. Starts from RM55.10 here.
YOGYAKARTA
Gain a unique, culturally in-depth perspective of Borobudur Temple by discovering the beauty of the peaceful villages surrounding it. Take in views of lush green rice fields, interact with local residents and travel through enchanting village lanes on a delman, a traditional horse-drawn carriage. Starts from RM164.38 here.
Refresh your mind and body with Indonesian-style treatments infused with Javanese heritage at the Taman Sari Royal Heritage Spa. From youth revitalizing and brightening treatments to special spa rituals, enjoy a luxurious experience fit for royals. Starts from RM48.40 here.
For the best deals to book your next trip, visit https://www.traveloka.com/en-my/promotion/sale
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BYD Sime Motors Delivers Over 100 units of BYD SEAL 6 Across Malaysia in Just One Week
BYD Sime Motors, the official distributor of BYD cars in Malaysia, delivers more than 100 units of the all-new BYD SEAL 6 within one week of the model’s debut in the country. This milestone underscores the company’s efficient delivery and customer readiness.
Demonstrating speed and commitment, BYD Sime Motors has delivered the much-anticipated BYD SEAL 6 — available in Arctic White, Harbour Grey and Misty Blue — to showrooms across Peninsular and East Malaysia within just one week. The first batch of customers is already receiving their cars, marking the BYD SEAL 6’s arrival on Malaysian roads. With nationwide deliveries completed, Malaysians can now see, touch and test drive the C-segment electric sedan, experiencing first-hand its smooth, responsive drive that sets a new benchmark for EVs.
Adeline Lew, Managing Director of BYD Sime Motors, said, “Malaysia is proud to be the first international market to welcome the BYD SEAL 6 — a milestone that not only marks the debut of a dynamic new vehicle, but also reflects our commitment to meeting customers’ needs with professionalism and passion. We commend the seamless coordination by the team that ensured the BYD SEAL 6 reached every corner of the country without delay. For us, this is about consistently building trust while making electric mobility more accessible for Malaysians.”
The BYD SEAL 6 marks a significant step in advancing Malaysia’s EV landscape. Looking ahead, BYD Sime Motors will expand its network from 37 to 50 outlets by 2026, strengthening nationwide access to sales, service and charging — underscoring its long-term commitment to driving EV adoption in Malaysia.
BYD SEAL 6 - 6 Best in Class Features
Outstanding Handling, Comfortable and Enjoyable Driving Experience.
Product Offerings in Malaysia:
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Bookings for the BYD SEAL 6 are open at all BYD outlets nationwide. For more information, please visit https://byd.simemotors.my/ or follow BYD Sime Motors on https://www.facebook.com/BYDCarsMalaysia and https://www.instagram.com/bydcarsmalaysia/. For enquiries, please contact BYD Sime Motors Customer Care at 1300-38-1888.
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CelcomDigi app brings personalised connectivity to life for Malaysians
CelcomDigi Berhad (“CelcomDigi”) today unveiled the CelcomDigi app, the company’s new mobile app that unifies the best of two trusted apps – Celcom Life and MyDigi – into a one powerful, secure digital experience for its customers. Developed in-house, the CelcomDigi app brings together everything customers need to take control of their digital lifestyle. The app brings new features that provide elevated convenience, easy access to more value-added services, always-on support and rewards, all within a secure, intuitive and easy-to-use interface.
The launch of the CelcomDigi app marks a major milestone in CelcomDigi’s post-merger integration and transformation journey to deliver superior customer experience to all its customers. The app, which is replacing the current Celcom Life and MyDigi apps, represents the final and most critical piece in CelcomDigi’s brand unification efforts. Over the past three years, the company has made strong progress in establishing a single, unified CelcomDigi brand across its product and service offerings, retail touchpoints and online store, all supported by Malaysia’s widest, fastest and secure network. Going forward, the new app, which serves the largest customer base of over 20 million, will be the primary digital touchpoint for delivering seamless, personalised digital experiences at scale, reinforcing CelcomDigi’s commitment to building a truly integrated and customer-first journey.
CelcomDigi’s Acting Chief Executive Officer Albern Murty said, “This launch is the representation of our commitment to being customer obsessed. This new app combines the best of both of our existing apps, enhanced with new service features, and layered with the AI technology for support and security. It delivers an experience that puts everything in the palm of your hand, giving you full control over your digital services and connectivity needs. This is us reimagining how we engage our customers, who are now at the centre of every interaction and transaction and driving the next wave of growth and value for our business.”
Everything you need, all in one app
The CelcomDigi app is shaped by real insights from over 10 million customers, and further refined through feedback from more than 100,000 beta testers. The app is designed around three key themes - Everyday Convenience, Digital Lifestyle, Built-in and Creating Delightful Moments.
Built-in protection, right at your fingertips
As scams and online fraud continue to rise, CelcomDigi is committed to making digital safety accessible to all. Through the app, customers have direct access to a dedicated Safety page featuring practical tools and insights to protect themselves online. Scam incidents can also be reported quickly with just a tap.
Building on this commitment, MobileSHIELD is now available within the app, allowing customers to subscribe directly. Available from just RM4/month, MobileSHIELD offers affordable defence against scams, malicious apps and privacy threats, empowering Malaysians to navigate their digital lives with confidence. This is one of the many safety products launched by CelcomDigi over the past year to create a secure environment for its customers, including WebSHIELD, e-Sim and Private Sim.
Download the new CelcomDigi app today to enjoy exclusive launch offers
Starting today, CelcomDigi app users can enjoy the following launch rewards:
Customers currently using the Celcom Life and MyDigi apps are encouraged to switch to the CelcomDigi app immediately, as both apps will be discontinued on 31 December 2025. The new CelcomDigi app is available for download now on the Apple App Store and Google Play Store.
For more information, visit https://cdlink.net/app
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Big Tiny Brings Eco-Conscious Tiny Home Concept to Malaysians
Big Tiny Pte. Ltd. (Big Tiny), the Singapore-founded pioneer in eco-tourism and tiny-house hospitality, has expanded its footprint into Malaysia with two eco-conscious tiny houses now installed at the Amigo Clubhouse @ 16 Sierra, Puchong, marking its first presence in the Klang Valley.
“We see growing interest from eco-conscious millennials and families seeking unique, short-haul experiences, driven by rising awareness of sustainability and experiential travel grows. By bringing this tiny home concept to Malaysia, we offer not only new travel experiences but also the opportunity for Malaysians to own tiny homes globally,” said Adrian Chia, Co-founder & Chief Executive Officer, Big Tiny.
Founded in 2017 in Singapore by Adrian Chia, Dave Ng and Jeff Yeo, Big Tiny has grown from its first tiny house in Australia to a global presence with six international offices, more than 650 tiny homes across 19 countries including Australia, Japan, New Zealand, Taiwan, Singapore, Europe, and now Malaysia. The company operated an end-to-end model that designed, manufactured, deployed and managed tiny houses on underutilised land, transforming overlooked plots into curated, low-impact destinations. Acting as the linchpin, Big Tiny connects landowners, tiny-house owners and travellers in one ecosystem: landowners unlock income without major capital outlay; owners enjoy passive returns; and travellers access unique, nature-immersive stays. Stays are listed on Tiny Away (tinyaway.com), Big Tiny’s platform for discovering and booking tiny-house experiences across its global portfolio.
Big Tiny’s integrated approach to engineering, manufacturing, and sustainable hospitality minimises environmental impact at every stage. Their network of 12 production and assembly plants – including facilities in Kulai, Johor (Malaysia); Melbourne, Brisbane, Sydney and Perth (Australia); Christchurch (New Zealand); Oradea (Romania); and Hsinchu County (Taiwan) – have reduced building material waste by at least 15% through smarter panel design and close supplier collaboration. A strategic shift from mild steel (lifespan of 10–15 years) to more durable light gauge steel (lifespan of 25–50 years) extends service life and reduces long-term replacement needs. The company is also pursuing green procurement, targeting at least 15% recycled content in materials by 2030.
Each unit is thoughtfully designed and engineered to sit lightly on the land without permanent foundations, blending comfort with environmental sensitivity. Features such as rainwater harvesting and composting toilets are deployed where feasible to minimise resource use and maintain harmony with the natural surroundings. On the operational front, Big Tiny incorporates renewable energy solutions, with current solar systems supplying up to 35% of a unit's total energy
needs. Plans are underway to increase this contribution by an additional 10% by 2030 through solar-wind hybrid systems and enhanced energy-efficient appliances. The company’s long-term vision is to steadily grow its off-grid category, supporting evolving technologies and the rising demand from eco-conscious travellers.
The Lazarus Island project in Singapore is certified under the Global Sustainable Tourism Council (GSTC) Industry Criteria for Hotels. The company is actively pursuing GSTC certification for all its Escape Parks – clusters of Big Tiny units curated as nature-led destinations – by 2026, setting consistent global sustainability benchmarks.
“Looking ahead, we see eco-conscious travel shifting from simply doing less harm to actively giving back. Guests will increasingly seek regenerative experiences that improve local ecosystems and communities. That’s the standard we’re building towards – treating each site as a living lab, piloting environmental tech and circular materials to show how small, well-designed stays can deliver outsized local benefits,” added Chia.
Amigo Clubhouse is owned by IOI Properties Group Berhad. This collaboration brought together two organisations dedicated to shaping sustainable living experiences, aligning IOI Properties’ commitment to Environmental, Social and Governance (ESG) principles with Big Tiny’s mission to create impactful, low-footprint stays.
The public is invited to the upcoming Big Tiny Fiesta on 7 and 8 November 2025 from 4.00 PM to 11.00 PM at the Amigo Clubhouse @ 16 Sierra, Puchong, for a fun-filled fiesta to celebrate eco-conscious living in tiny homes. For more information, visit the Big Tiny Malaysia’s Facebook page (https://www.facebook.com/bigtinymy/).
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CapitaLand Investment Launches CapitaPlus, a Digital Multi- Rewards Hub in Malaysia to Redefine Shopping
New platform enhances shopper engagement, supports tenants’ growth and enables agile retail strategies in a digital-first era
CapitaLand Investment (CLI), a global real asset manager, today announced the launch of CapitaPlus, a digital multi-rewards and engagement hub designed to enhance the shopping experience across its portfolio of malls in Malaysia. Going live on 3 October 2025, CapitaPlus underscores CLI's commitment to digital innovation, sustainable practices and an agile retail strategy that meets evolving market needs.
More than a rewards programme, CapitaPlus connects physical and digital shopping in an intuitive, mobile-friendly platform. It integrates shopping, multi-rewards, and redemptions into one single hub, offering customers a smooth and rewarding experience every time they visit a CapitaLand mall in Malaysia.
The launch of this new digital experience marks an important milestone as CapitaLand Group (CapitaLand) celebrates its 25th anniversary in 2025. Since its formation in 2000, CapitaLand has been at the forefront of innovation, consistently embracing digital transformation to boost operational efficiency and creating a more seamless and rewarding experience for its shoppers and retailers.
Selina Ng, Managing Director, CapitaLand Investment (Malaysia) said: “Providing a seamless retail experience is essential to connecting our shoppers with our retailers. CapitaPlus brings this vision to life, reflecting CLI’s agility in adopting a digital-first approach that not only elevates the customer journey but also adds value for our retail partners and fosters a sustainable retail ecosystem. Accessible anytime, anywhere via its dedicated website and mobile-friendly interface, CapitaPlus delivers a seamless and engaging experience for shoppers on the go.”
Starting in October, shoppers can sign up for free, shop at any participating CapitaLand malls, and upload their receipts to instantly unlock a variety of rewards, including e-vouchers and exclusive promotions. Over the next six to eight months, CapitaPlus will continue to expand its features to offer automated lucky draw entries, enhanced privileges for Kids’ Club members and tourists, as well as parking and cash rebates. By transitioning to digital redemptions, the platform enhances operational efficiency and supports CLI’s sustainability goals by reducing paper usage.
For retail partners, CapitaPlus is a powerful engagement tool. Through e-vouchers, targeted campaigns and timely insights, the platform has the ability to drive in-store sales and strengthen interactions between shoppers and tenants. This transforms traditional tenancy relationships into dynamic, data led partnerships that enable tenants to thrive in a highly competitive market.
The launch of CapitaPlus marks a pivotal step in CLI’s retail strategy in Malaysia. By shifting from physical to digital redemptions, the platform reduces paper waste, streamlines operations, and advances CLI’s environmental, social and governance (ESG) commitments. This digital leap positions CLI as a leader in shaping the future of retail, where convenience, community, and sustainability go hand-in-hand.
To celebrate the launch of CapitaPlus, CLI will be rewarding its most engaged members with an unforgettable travel experience. From 3 October to 2 November 2025, shoppers who sign up for CapitaPlus and participate in the "Top Spender Takes Off with Asean Explorer Pass Campaign" will stand a chance to win a coveted AirAsia ASEAN Explorer Pass, which offers unlimited flights across ASEAN for one year. The top seven spenders at each participating mall will be named winners.
For more information, visit https://member.capitaplus.com.my/
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SIGNATURE CELEBRATES 31ST ANNIVERSARY WITH ANGGUN HERITAGE SHOWCASE
Campaign features Kingsdown BedMatch™, Product Experience Zone, Brand Celebrity Diana Danielle, Strategic Partnership and Nationwide Celebrations.
Signature, the nation’s leading total home and living solutions provider, today launched its 31st Anniversary Campaign at the Signature Flagship Store in Kota Damansara.
This milestone celebration is headlined by the unveiling of the Anggun Heritage Collection, the introduction of Diana Danielle as Brand Celebrity, and the launch of the Signature Product Experience Zone (PEZ) – Malaysia’s first Home & Living Product Experience Zone, an immersive hub designed to redefine modern living. These highlights are further elevated by the debut of Kingsdown’s BedMatch™ mattress diagnostic system, a strategic partnership with RHB Bank, and a nationwide calendar of sales, events, and roadshows throughout October and November.
A Homegrown Celebration of Heritage and Modernity
At the heart of the campaign is the Anggun Heritage Collection, a proudly Malaysian concept inspired by local artistry. Blending tradition with contemporary living, the collection draws from cultural design elements such as arches, motif tiles, rattan-textured accents, mirrors, and soothing ash green and sage palettes. These nostalgic touches are complemented by modern innovations including smart storage systems and ergonomic lift technologies.
KS Lau, Group CEO of Signature International Berhad, said:
“Unlike typical heritage-inspired interiors, the Anggun Heritage Collection refines and reimagines tradition for today’s lifestyle. More importantly, it represents our 31-year journey of design and product innovation — a journey that continues to honour our cultural identity while shaping the future of Malaysian homes. This milestone reflects our vision of creating spaces that seamlessly blend heritage, modernity, and aspiration for generations to come.”
Brand Celebrity Diana Danielle Adds Elegance
Adding star power to the Anggun Heritage Collection, Signature welcomed Diana Danielle as Brand Celebrity. Renowned for her grace and embodiment of modern Malaysian identity, she personifies the sophistication and cultural pride that define the collection.
Diana Danielle said:
“This collection is a reminder that our culture can live on in modern spaces while reflecting who we are today. The Anggun Heritage Collection proves that tradition doesn’t need to be left behind — it can be beautifully reimagined to make our homes more meaningful, timeless, and connected to our Malaysian identity.”
Malaysia’s First Home & Living Product Experience Zone (PEZ)
Another major highlight is the opening of Signature’s Product Experience Zone (PEZ) — the first fully interactive home & living lifestyle hub in Malaysia. Here, homeowners and designers can explore live kitchen, wardrobes, material palettes, and smart storage systems in a hands-on environment. More than a showcase, the PEZ doubles as a training ground, knowledge hub, and collaboration space, transforming the retail journey into a discovery-led experience.
This immersive and interactive space also brings together premium materials and fittings from Signature’s trusted global partners — Sesa, Interprint, Blum, Hafele, Kessebohmer, Atlas Plan, and DuPont all thoughtfully integrated into Signature’s designs to inspire and elevate the modern living experience.
KS Lau added:
“The PEZ is not just a gallery of designs — it is where inspiration, education, and collaboration meet. As Malaysia’s first fully interactive home & living lifestyle hub, it embodies Signature’s 31 years of product innovation and commitment to reshaping the way homeowners and designers experience interior spaces. With this milestone, we go beyond showcasing products to creating immersive journeys that spark ideas, empower choices, and set new benchmarks for the industry.”
Kingsdown BedMatch™ – Sleep Science Meets Heritage
Complementing the campaign, Signature introduced Kingsdown’s BedMatch™ system. Backed by 15 years of research and over 18 million body profiles, this patented diagnostic process recommends personalised mattresses in minutes. Exclusively available at the Flagship Store and across Signature’s showrooms, BedMatch™ pairs with the Flora Series under the Anggun Heritage line, merging cultural craftsmanship with cutting-edge sleep technology.
Strategic Partnership with RHB Bank
Signature has partnered with RHB Bank to make premium living more accessible, combining exclusive home design offers with tailored financing solutions. Through this collaboration, customers can enjoy exclusive discounts and bundled home and renovation financing, creating a seamless journey from purchasing a property to designing their dream home.
The RHB Full Flexi Home Renovation Loan/ Financing offers up to 90% financing based on property value, plus an additional allocation of up to 30% for renovation expenses. This brings the total financing amount to as much as 120% of the property value, with a tenure of up to 35 years, providing homeowners with greater financial flexibility to upgrade, invest, and enhance their homes.
RHB cardholders will also enjoy an additional 5% discount during Signature’s 31st Anniversary Campaign on customised built-in cabinets or home furniture, with a minimum spend of RM10,000.
Nationwide Anniversary Activities
As part of the 31st Anniversary celebration, Malaysians can look forward to a series of activities nationwide:
Malaysians are invited to experience the full campaign by visiting their nearest Signature showroom or joining the events nationwide.
For more information, visit www.signature.my or follow Signature Malaysia on Facebook, Instagram, TikTok (@signaturemalaysia), and Xiaohongshu (@signaturemy).
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Retail Summit Asia Equips 600+ Retailers for UCX, 44% Ready to Act
Malaysian retailers are no longer just talking about being “customer-first”, they’re moving fast to make it real. At the recent Retail Summit Asia 2025, 44% of small and medium enterprise (SME) attendees committed to launching concrete, customer-focused initiatives within 30 days; a sign that loyalty, brand connection, and long-term growth are becoming top priorities.
For years, tools like unified commerce and advanced customer engagement platforms were seen as nice-to-have or future plans. That future has arrived and for many SMEs, these tools are now essentials for staying competitive.
The summit organised by EasyStore, which concluded on 25 September, brought together over 600 industry leaders, founders, and marketers to explore practical strategies for turning Unified Customer Experience (UCX) into real business growth. With AI-driven tools, connected commerce systems, and hands-on demos, the event gave SMEs tangible ways to scale now.
EasyStore General Manager Melissa Poh opened the summit by highlighting a shift away from short-term promotions toward building long-term relationships. “Growth is driven not just by sales, but by creating customers who choose you every time,” she said.
Malaysia’s retail evolution mirrors a broader Southeast Asian trend- SMEs are adopting tech-enabled strategies to create personalized, resilient, and sustainable business models. By focusing on long-term customer value, local brands are strengthening their competitiveness in an increasingly global market.
Attendees explored practical strategies to build stronger loyalty programs, unify online and offline shopping experiences, and become brands that resonate more deeply with today’s consumers. A key focus was understanding why modern shoppers expect seamless, personalized journeys, both in-store and online, and how EasyStore enables this through a single unified system.
Through product showcases and expert-led sessions, participants discovered how to transform marketing into loyalty-building using tools such as Broadcast Center and RFM segmentation. They al;so explored a full-ecosystem of solutions; from payments and logistics to cloud systems, training, and community support; to strengthen every stage of the customer journey and scale their businesses confidently.
Meanwhile, the panel discussions tackled how SMEs can empower customers as co-creators, amplify their voices through retail-ready technology, and drive omnichannel engagement with AI. Fireside chats further emphasized the role of emotional loyalty in turning everyday transactions into long-term advocacy, while main-stage demos offered actionable steps that retailers could apply immediately.
The summit was supported by Fiuu as Marquee Partner, alongside Omada by TP-Link, Ninja Van Malaysia, Alliance Bank, and SUNMI Global as Strategic Partners, providing payments, network infrastructure, logistics, and hardware solutions to help SMEs grow smarter heading into 2026. Participants left with actionable playbooks for unifying commerce, enhancing customer engagement, and applying strategies to close Q4 strong and step into 2026 fully prepared.
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