100PLUS and Netflix Join Forces to Unlock Peak Performance
100PLUS and Netflix’s Physical: Asia unite to celebrate strength shaped by performance, fueled by electrolytes, and driven by the grit that defines Asia.
100PLUS, Southeast Asia’s leading isotonic beverage brand from Fraser & Neave Holdings Bhd (“F&NHB”), has announced a regional collaboration with Netflix’s Physical: Asia, spotlighting 100PLUS PRO – a high-performance hydration drink designed to support active lifestyles across Singapore, Malaysia, and Thailand.
This partnership brings together two champions of endurance and resilience, inspiring everyday athletes and achievers to “Unlock their 100” and rise stronger through peak hydration and recovery.
“This collaboration is more than a natural fit; it’s a powerful alignment of values,” said Celine Tan, Director, Group Marketing at Fraser and Neave, Limited. “Physical: Asia celebrates resilience, endurance, and the relentless pursuit of excellence — qualities that also embody 100PLUS. As the region’s leading isotonic brand, we are committed to helping individuals ‘Unlock their 100’ by fuelling peak performance and faster recovery. With 100PLUS PRO, we are proud to inspire people across Asia to push beyond limits and rise stronger — together with Netflix, championing the true spirit of performance.”
Hydration Engineered for Peak Performance
100PLUS PRO is a non-carbonated, performance hydration drink formulated based on nutritional science to support active lifestyles across Malaysia. Designed to meet the body’s needs during and after physical activity, it combines hydration with top-quality functional ingredients that aid muscle recovery and sustained energy:
- *10g Protein with 2g BCAA – Supports muscle repair [1] and recovery between exercise sessions [2]
- *Electrolytes – Replenishes hydration lost through sweat
- *Vitamin B3, B6 & B12 – Helps reduce fatigue and sustain energy
The result – a drink that hydrates, energises and supports recovery, helping individuals stay in peak condition, whether training hard, competing, or simply powering through daily life.
When Hydration Meets Storytelling
100PLUS PRO and Netflix’s Physical: Asia unite in a dynamic collaboration that celebrates the strength of the human spirit – from everyday athletes to elite competitors. As Southeast Asia’s leading isotonic brand, 100PLUS is built on the values of perseverance, endurance, and rising stronger through challenges.
These same qualities are at the core of Physical: Asia, Netflix’s first-ever nation-vs-nation showdown, where eight countries face off in high-stakes tests of strength, strategy, and teamwork. Set in grand, cinematic arenas inspired by Korean and pan-Asian heritage, the series celebrates resilience, passion, and national pride.
Together, 100PLUS PRO and Physical: Asia spotlight individuals who push boundaries and perform under pressure– where hydration meets heart, and recovery powers resilience.
As part of the regional campaign, 100PLUS PRO and Physical: Asia will roll out a series of interactive activations across Thailand, Malaysia, and Singapore, inviting individuals to fuel up, test their limits, and unlock peak performance.
“In Malaysia, 100PLUS has long been part of our everyday active lifestyles — from school sports days to national-level competitions,” said Leong Wai Yin, Marketing Director of Fraser & Neave Holdings Bhd. “Physical: Asia reflects the same spirit we see in Malaysians, individuals who show up, push harder, and never back down. With 100PLUS PRO, we are proud to support their journey — offering hydration and recovery solutions that meet real needs, whether they are training for a marathon or simply staying active. This partnership with Netflix brings that energy to life, inspiring Malaysians to keep striving and rising stronger.”
Visit the “Unlock Your 100” challenge microsite to join a squat-based leaderboard challenge and win exclusive prizes and follow @my100plus on social media to stay updated on the latest challenges and promotions.
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- One serving of 100PLUS PRO High Protein contains 2g BCAA which helps muscle recovery. Ref: Branched-Chain Amino Acids [BCAAs].[2023] Sports Dietitians Australia
- Aids in recovery between exercise sessions. Reference: Morse. T.S Willoughby [2019]. Efficacy of BCAA supplementation for exercise performance and recovery: a narrative review. J. Nutr. Health. Food Eng. 9[3], 128-133.