UNIQLO’s “The Heart of LifeWear” Initiative Brings Comfort to Over 26,000 Malaysians in Need
This year, a total of 15,500 new clothing delivered through partnerships with local non-government organisations
Global apparel retailer UNIQLO continues its mission to make life better for all through the second year of its The Heart of LifeWear initiative, a global clothing donation programme that delivers the comfort of LifeWear to those who need it most. Now in its second year, the initiative continues its journey of care and connection by reaching more communities across Malaysia throughout October and November to our five NGO partners, UNHCR (the UN Refugee Agency), Rotary Club of Kuching Central, Malaysia Relief Agency, Alpro Foundation, and Malaysian Red Crescent Sunflower Centre.
Since its introduction in 2024, The Heart of LifeWear has touched the lives of over 26,000 Malaysians through the donation of new UNIQLO clothing to underserved individuals and families facing hardship, helping to uplift their comfort, dignity, and confidence in everyday life.
Through these collaborations, a total of 15,500 pieces of cool and quick-drying UNIQLO AIRism clothing were distributed this year to refugees, longhouse communities in rural Sarawak, flood victims, underserved students, and children with special needs, offering comfort, dignity, and a reminder that small gestures can make a lasting difference.
Dawn Chow, Director of Sustainability and Corporate Public Relations, UNIQLO Malaysia, said: “This is our second year running The Heart of LifeWear, and we continue to be reminded of how powerful something as simple as clothing can be. Beyond practicality, clothing has the ability to restore comfort and dignity. Through this initiative, we hope to share that sense of care and hope with communities who need it most.”
This year’s The Heart of LifeWear also holds special meaning as UNIQLO Malaysia marks its 15th anniversary. The milestone reinforces the company’s deepening connection with Malaysians from opening its first store in 2010 to now giving back to the communities that have grown alongside the brand. The initiative embodies UNIQLO’s belief that LifeWear is not just about clothing, but about improving everyday life through comfort, thoughtfulness, and care.
"We’re very grateful for the donations. We rarely have the opportunity to receive high-quality clothing that offers such comfort," shared a mother from the Jakun tribe in Kg. Peta, who received clothing through MRA Johor. "This gesture of care and kindness means so much to our families. Receiving this gift really warms our hearts."
Taskiah, student from Rohingya Education Centre Gombak, shared: “This experience reminds me how powerful kindness can be. I’ll keep working hard in my studies, and one day, when I have enough rezeki, I want to help others who are less fortunate to bring them the same hope I feel today.”
As part of UNIQLO’s global commitment to donate one million pieces of clothing worldwide, The Heart of LifeWear reflects the brand’s belief that LifeWear is more than clothing, it is a way to improve lives. In Malaysia, the initiative continues to grow each year, expanding its reach to communities that need it most.
For more information about UNIQLO and its initiatives, please visit www.uniqlo.com/my.
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