Kuala Lumpur, Feb 23 – Allianz has announced a multi-year pan regional partnership with Asian Football Confederation (AFC).
“We are very proud to be working with the AFC to support Asian football. This partnership exemplifies the distinct Allianz values of innovation, courage and excellence, and brings them to life by celebrating our footballers, fans and communities in the region,” says Chief Distribution Officer of Asia Allianz, Lars Heibutzki.
The exclusive category sponsorship extends and leverages Allianz’s global football heritage to connect more deeply with its customers in key Asian markets, while significantly expanding its brand presence in the growth region.
This partnership programme hopes to reach a huge audience base across stadiums, television and on diverse social and digital platforms as it encompasses Asia’s most important club tournaments which includes the AFC Champion League, the AFC Cup and the AFC Futsal Club Championships.
“As the most popular sport in the world, football continues to reach record heights every year, and nowhere more so than in the dynamic Asia region. This partnership provides Allianz with a unique platform to support the huge segments of Asian society, for whom football is a passion and an essential part of life,” says Head of Market Management of Asia Allianz, Paul Groves.
End/-