Petaling Jaya, April 17 – Nestlé Malaysia’s ‘Wellness Together-Gather’ e-Commerce campaign is back with more amazing wellness promotions! For the entire month of April 2017, Nestlé is partnering once again with leading Malaysian e-tailers, Lazada and 11street, and with Gemfive for the first time.
Hot on the heels of its first campaign in October 2016, Nestlé’s e-Commerce campaign this year is themed “Cracking the Wellness Code” to help Malaysian mums juggle busy lives and keep their families happy and healthy. With over 300 products from 30 Nestlé Malaysia brand variants and 90 promotion bundles with discounts of up to 40%, the campaign offers up to RM2 million worth of savings from online grocery shopping.
Alois Hofbauer, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “Busy Malaysians mothers are constantly looking for ways to keep their families. This campaign aims to help them enjoy greater savings on healthier food and beverages with the ease of online shopping. It is in line with Nestlé’s purpose of enhancing quality of life and contributing to a healthier future,” concluded Mr. Hofbauer.
Commenting on e-Commerce, Hofbauer said, “Scaling up our e-Commerce business continues to be a key focus in 2017. We have invested over RM1 million in this year’s ‘Wellness Together-Gather’ campaign. For Nestlé, it’s about exploring new consumer solutions like e-Commerce to drive our nutrition, health and wellness strategy.”
To encourage Malaysians to ‘crack the wellness code’, the campaign features fun and educational weekly activities as well. In addition, Malaysians can look out for weekly wellness codes on Facebook, and keep both ears out for unique promo codes on MIX FM, ERA FM, and MY FM.