Kuala Lumpur, May 17 –Teradata, the leading data and analytics company, announced several enhancements to the Teradata Customer Journey solution to help Malaysian companies move towards digital transformation.
The solution will provide companies with easier access to analytics, dynamic visualizations, machine learning and predictive simulations.
A study by Gartner indicates that “by 2018, companies that have fully invested in online personalization will outsell companies that have not by more than 30 percent.”
However, companies are finding it increasingly difficult to understand and optimize customer journeys as this often involve billions of interactions for millions of customers. Customers are also interacting more through multiple devices and channels, and expecting a personalized and relevant experience in every channel.
“We want businesses to grow by delivering more sales, reducing churn and improving customer satisfaction. In this release of Teradata’s Customer Journey solution, we are putting more analytics into the hands of marketing so they can build a deeper understanding of the customer experiences and then proactively optimize related journeys,” said Saqib Sabah, Country Manager of Teradata Malaysia.
Teradata’s Customer Journey solution helps companies understand and optimize each customer’s experience over time, across all channels and touch points, in real time. Providing marketers with this holistic view, the right analytical insights and built-in automation enables them to execute thousands of concurrent, individualized, multi-channel campaigns without having to add manpower to the tasks.
The solution, which combines Teradata’s expertise in data integration, advanced analytics and multi-channel interaction management, boosts marketers’ ability to treat every customer as an individual, increasing response rates, reducing churn and ensuring greater customer satisfaction.
“In the new world of digitally-enabled customers, it is crucial that companies have data-driven business models to transform from traditional customer relationship management to customer experience management. We will continue to work with partners like Teradata to help companies in Malaysia achieve this by leveraging Big Data Analytics (BDA) as we transition to a fully developed digital economy,” said Ir. Dr Karl Ng, Director of Data Economy, Malaysia Digital Economy Corporation (MDEC). Teradata is part of MDEC’s National BDA Innovation Network to accelerate BDA adoption in Malaysia.
In addition to industry-leading technology, Teradata also offers consulting resources to ensure companies realize these capabilities quickly and at the right price, to achieve higher business value.
“Our solution brings together all the required technology, plus the consulting expertise to achieve faster time to market. With Teradata, organizations can have a complete customer journey hub, without the implementation challenges of having to cobble together a solution from multiple vendors”, added Sabah.