Kuala Lumpur, 11 August- HP Malaysia unveils a robust line-up of next generation A3 multifunction printers (MFPs) in Southeast Asia.
THe 54 new SKUs include enterprise-class A3 MFPs that are designed to protect themselves in the face of growing cyber-attacks on businesses.
Managing Director of HP Malaysia, Kym Lim believes that integrating security in every stage of product development is ideal as we live in a new world order with connected devices and evolving attacks that often hit us when we least expects them.
“By integrating security in every stage of product development, we are reinventing security from protection to resilience, delivering highly secure A3 MFPs in the market and making life safer for our customers in Malaysia,” she explains.
According to IDC IT Security MatureScape report 2017, 95.6% of organizations in ASEAN are operating with less-than-ideal security practices in place.
The new A3 portfolio offers advanced security features, affordable color via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Devices technology.
HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protects devices, data and documents, creating layered security approach needed to combat advanced attacks.
Lim explains that through Smart Device Services, HP is reducing services cost for partners and this is how HP sets out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs.