Kuala Lumpur, April 5 – Maybank & BIZSPHERE Brand and Marketing Group jointly presented a four-day exclusive workshop on weekly basis for the month of March, with the theme of ‘Imparting Best Brand and Business Practices Into Your Organisation’.
Held at Maybank Innovation Centre Kuala Lumpur, top Maybank SMEs customers, Malaysian Productivity Corporation (MPC) – MPIC programme members and MATRADE GoEx Programme members were invited to this complimentary workshop series.
This four-day intensive workshop was designed to provide SMEs the in depth knowledge on how to gain competitive advantage in running and growing their business in the difficult times. Participants were engaged with 14 topics facilitated by industry experts from MPC, MATRADE, SEEK Asia and seven of BIZSPHERE SME / Branding affiliate consultants including Yap Keng Teck – Managing Consultant of BIZSPHERE Brand and Marketing Group.
“The idea to organise this workshop series was mooted after the success of Maybank Building Capacity and Capability Seminar for SMEs nationwide roadshow 2016 where I was the key speaker for 8 locations. Many SMEs know the importance to leverage on branding and the need to be more efficient in operation but just do not know where to start and how to justify their case to their management. As such, Maybank and BIZSPHERE decided to collaborate again to give greater insights to SMEs. In this workshop series, we go in-depth providing statistics, processes, templates, case studies to give the SMEs much clearer idea so to start them off.” said Keng Teck.