UD Trucks, together with its sole distributor, Tan Chong Industrial Equipment (TCIE) yesterday launched Croner, an all-new medium-duty truck.
The launch event, held at the Malaysia Agro Exposition Park Serdang (MAEPS), was graced by President of Tan Chong Motor Holdings Bhd, Datuk Tan Heng Chew, and President of Volvo Group Trucks Asia & JVs, Håkan Karlsson.
UD Trucks, which belongs to Swedish truck giant Volvo Group since 2007, was first established in Japan in 1935 as Nissan Diesel and had made its way into Malaysia almost four decades ago through TCIE – the truck business arm of Tan Chong Motor Holdings Bhd (TCMH).
Speaking at the launch, Tan Keng Meng, Executive Director, Tan Chong Industrial Equipment Sdn Bhd said, “This year, Tan Chong Group is celebrating its 60th anniversary. With 60 years of success in the automotive business and as an industry pioneer, we could not be more honored of what we have achieved today.”
“As the sole distributor of UD Trucks in Malaysia ever since TCIE started, I would like to say that we are very glad to have contributed to the growth of the brand to where it is today, a highly visible and trusted Japanese name in the Malaysian truck industry. Celebrating another milestone, we truly welcome the launch of Croner, as it will undoubtedly further strengthen our product offerings and establish a stronger presence for our businesses.”
Continuing the brand’s rich Japanese legacy of building the “truck that the world needs today”, the all-new Croner is specifically made for growth markets like Malaysia, with versatility, uptime and safety in mind. It is a truck range designed for reliability and built with robust and quality components to deliver extra productivity and superior uptime. By understanding customers’ demand and business needs, Croner is engineered to help customers stay ahead of the competition, through the simple concept of saving time, and superior uptime.
“Croner’s superiority comes from the best of three worlds – UD Trucks’ Japanese heritage and craftsmanship, Volvo Group’s strong global technology and safety principle, and Tan Chong Industrial Equipment’s deep local knowledge and resources as our highly valued local partner,” said Karlsson.