Strengthening Malaysia’s Homegrown E-Commerce Ecosystem Through Strategic Collaboration
PGMall today announced the official onboarding of the ZALORA Official Store onto its platform, marking a significant milestone in advancing Malaysia’s digital retail landscape. This strategic collaboration enhances access to authentic, trend-forward fashion at scale, bringing one of Southeast Asia’s leading online fashion destinations directly to PGMall’s growing community of shoppers.
The launch ceremony was officiated by Jerry Ng, Chief Operating Officer of PGMall, together with Matej Urban, Director of ZALORA, at PGMall Headquarters, Kuala Lumpur. The occasion underscores a shared commitment to elevate fashion and lifestyle offerings while strengthening collaboration within the regional e-commerce ecosystem.
PGMall is a Malaysian-grown e-commerce platform dedicated to empowering sellers and delivering value to consumers through a fair and sustainable marketplace model. Serving more than 3 million shoppers and 30,000 sellers nationwide, PGMall has maintained a flat 5% transaction fee since its inception—one of the most competitive in the market—supporting long-term and inclusive growth for businesses. As the platform continues to expand its ecosystem, PGMall warmly welcomes more brands, distributors, and sellers to onboard and leverage its growing digital consumer base across Malaysia.
ZALORA is a leading online fashion destination in Asia, renowned for its extensive portfolio of international and local brands across apparel, footwear, accessories, and beauty. With a strong reputation for authenticity, curated selections, and a seamless shopping experience, ZALORA continues to set benchmarks in delivering accessible and inspiring fashion to consumers across the region.
Selected collections, including ZALIA and LUBNA, are now available on PGMall—bringing modest fashion and contemporary styles to a wider Malaysian audience. Additional categories, including workwear and curated fashion lines, are expected to be introduced progressively, further enriching the platform’s fashion offerings.
Jerry Ng, Chief Operating Officer of PGMall, said the collaboration represents a strategic step forward in enhancing the platform’s value proposition.
“PGMall remains committed to elevating the online shopping experience by bringing trusted brands and greater variety to our shoppers. The onboarding of ZALORA Official Store not only strengthens our fashion category but also reinforces our mission to build a fair, accessible, and seller-friendly ecosystem that supports sustainable growth.”
Matej Urban, Director of ZALORA, highlighted the significance of the partnership in expanding market reach.
“This collaboration with PGMall enables us to connect with a broader base of Malaysian shoppers through a dynamic and fast-growing local marketplace. We look forward to contributing our fashion expertise and curated offerings while supporting the continued growth of Malaysia’s e-commerce landscape.”
With this collaboration, PGMall anticipates a 5% increase in new shopper growth. According to Ipsos Malaysia 2025 insights, approximately 70% of Malaysians shop online, with fashion remaining one of the leading e-commerce categories. The partnership is also expected to unlock new growth opportunities for ZALORA by tapping into PGMall’s extensive user base, further strengthening its presence in the Malaysian market.
This milestone reflects a broader trend of regional e-commerce leaders partnering with strong local platforms to deepen market engagement and deliver greater value to consumers. It reinforces PGMall’s role as a key gateway for brands seeking to establish and expand their presence in Malaysia.
In conjunction with the launch, exclusive introductory privileges will be extended to shoppers, including special discounts of up to 20% on selected items, enhancing access to curated and authentic fashion offerings. Shoppers can now explore the ZALORA Official Store on PGMall and discover a wider range of authentic fashion brands, curated styles, and exclusive offerings.