Bandar Utama, March 8 – Southeast Asian travel content producer, GOASEAN and tonton, Media Prima’s homegrown video streaming service, signed a memorandum of understanding yesterday as part of the ASEAN@50 strategic expansion plan to widen its audience.
Through this partnership, tonton’s VIP subscribers will be able to gain insights and delve deep into the hidden treasure of Southeast Asia through the different travel programmes showcased on the GOASEAN channel starting April 2017.
With over 6.6 million users with 18,000 new members weekly, tonton offers a full library content of over 23,000 hours which includes catch-up, exclusive LIVE events and premium channels.
Director of tonton & Licensing and Merchandising, Airin Zainul said tonton users who are consumed by wanderlust will now have something extra to look forward to as they will have the privilege of watching these travel shows on the go.
“Most people love to travel nowadays and since tonton resonates well with the masses, this will be the best platform that serves as a guide for travelers. They can now watch these GOASEAN programs anytime and anywhere,” added Airin.
“Growth of OTT (over-the-top) video delivery has been nothing short of spectacular. As we move to greater heights in 2017, in conjunction with our second-year anniversary in June, partnering with Malaysia’s largest and most recognised video streaming service is a significant milestone for GOASEAN. We look to expand our audience reach through media partnerships tailored to the on-demand generation of today,” said GOASEAN Vice Presient – Brand, Zefny Idris.