SAP harnessed its digital core, bold technologies of the future and it expertise in ERP to help customers make everything digital, programmable and smarter. This is part of the company’s overall strategy to drive its innovation agenda and support customer’s digital transformation and journey to the cloud through its portfolio of solutions. 

“As governments and businesses work towards a digitally-enabled ASEAN as outlined by the ASEAN ICT Masterplan 2020, we see plenty of opportunities for organizations from the public and private sectors alike to harness the power of data. In the digital economy today, data is the new gold for digital enterprises. SAP allows organizations to act instantly through real-time, data-driven insights to deliver delightful, meaningful experiences to their customers, employees, suppliers and partners,” said Claus Andresen, President and Managing Director, SAP Southeast Asia. 

The ASEAN ICT Masterplan (AIM) 2020 was formulated and announced by telecommunications and IT ministers from ASEAN member states in November 2015 during the 15th ASEAN Telecommunications and Information Technology Ministers Meeting in Vietnam. The five-year plan provides guidelines governments and businesses to drive the digital economy in ASEAN from 2016 to 2020.

As part of Malaysia’s national 2017 Budget tabling in October last year, the government announced that the country is set to embark on a new 30-year transformation plan, titled Transformasi Nasional (TN50), which will transform Malaysia into a nation of calibre, with a new mindset. The digital economy, in turn, is set to power and invigorate the Malaysian economic engine. 

According to IDC, organizations tha capitalize and analyze all relevant data and deliver actionable information could achieve an extra $430 billion (on a worldwide basis) in productivity benefits over their less analytically oriented peers by 2020. 

“As more organizations in South East Asia become digitally-connected, they cannot escape this reality. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things (IoT) will fuel exponential growth in data for the foreseeable future. Governments and businesses alike will need to be ready to leverage information and turn them into a key premise of competition, supporting new influxes of efficiency development, advancement, and customer surplus,” said Chwee Kan Cuba, Global Research Director, BDA and Cognitive/AI.

Based on a study by SAP,84% of global companies say that digital transformation is important to their survival in the next five years, but only three percent have completed company-wide efforts. 

The global SAP Digital Transformation Executive Study: 4 Ways Leaders Set Themselves Apart, covers senior executives across 17 countries and regions, which include 195 business leaders from Southeast Asia. The research identifies the challenges, opportunities, value, and key technologies driving digital transformation.

“Digitization has revolutionized every industry today. To remain relevant in the digital economy, governments and businesses need to start their digital journey immediately if they have not begun to already,” said Terrance Yonh, Managing Director, SAP Malaysia. 

“With TN50 as the framework for our national digital transformation, the Malaysian government and enterprises have an opportunity to be digital leaders in this new economic environment. As a company, SAP is commited to supporting our customers across all sectors achieve this vision as we help them re-imagine their business using the SAP digital business framework,” he added.