Kuala Lumpur, Feb 16 – iflix, the world’s leading Internet TV service for emerging markets, and Zain, a leading mobile and data services operator in the Middle East and Africa, today announced the establishment of their joint venture, ‘iflix Arabia’ to bring iflix’s world class service to the Middle East and North Africa (MENA).
iflix Arabia, will be headquartered in Dubai and trade commercially as “iflix”, adding Zain’s territories of operation to iflix’s global footprint, including Kuwait, Bahrain, Iraq, Jordan, Lebanon, Saudi Arabia and Sudan, with the potential to further extend into additional regional markets.
The commercial launch of iflix’s Internet TV service across the MENA region is planned for the second quarter of 2017, at which time iflix Arabia will offer consumers across the region and Zain mobile customers its extensive range of thousands of TV shows, movies and more with Arabic subtitles, including many first run exclusives and award winning programs.
In addition to having the best of Hollywood, Bollywood, regional and local programs, as well as over 2,000 episodes of children’s content, the service will additionally offer an extensive collection of highly acclaimed Arabic shows and movies with iflix Arabia planning to introduce exclusive Arabic content series.
Having first launched its service in May 2015, iflix quickly established its dominance in the Asian region, rolling out its world class service to nine markets in less than two years, acquiring over 4 million members over the period.
With Zain’s 47 million customers, the joint venture will benefit from and leverage the mobile operator’s established market leadership in conjunction with learnings iflix acquired in consolidating its dominance throughout Asia. iflix Arabia will capitalize on the MENA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.
iflix Arabia aims to redefine how consumers in the MENA region enjoy entertainment content, with ground-breaking features and continuous platform innovation. The collaboration forms a key pillar for Zain’s transformation into a truly digital telecommunications company offering customers an exceptional mobile experience.