The event was attended by nearly 100 distinguished guests, including representatives from the Taiwan Bicycle Association, Taiwan Sporting Goods Manufacturers Association, the Taiwan Medical and Biotech Industry Association, and Taipei Veterans General Hospital, as well as enterprises and foreign envoys stationed in Taiwan.
In a strategic move to foster cross-border collaboration and accelerate digital health transformation, Taiwan’s International Trade Administration (TITA) and the Taiwan External Trade Development Council (TAITRA) have officially launched the “Go Healthy with Taiwan 2026” Global Proposal Campaign.
Centred around the theme “Designing Healthier Futures Together,” this global initiative cordially invites Malaysian healthcare providers, tech enterprises, and industry players to submit innovative project proposals. The campaign aims to integrate Taiwan’s cutting-edge capabilities in smart healthcare, sports technology, and high-end bicycles to co-create scalable wellness solutions tailored for the Malaysian and Southeast Asian markets.
The launch press conference for this year’s campaign was held on May 27. During the event, the Director General of TITA, William Liu, stated that “Healthy Taiwan” is one of the government’s key policy visions. To drive global industrial synergy and showcase Taiwan’s strengths as an innovative and dynamic powerhouse, the campaign has been launched with an upgraded framework. The initiative aims to generate strong multiplier effects, positioning Taiwan as the preferred global partner for smart health solutions.
President & CEO of TAITRA, Simon Wang, noted that this year’s campaign will be strategically paired with a series of international trade shows and business-matching events. This approach will systematically bring Taiwan’s innovative strengths in cycling, sports technology, and smart healthcare to the world stage, helping enterprises build deeper connections with Malaysian and global buyers, investors, and startup teams to create tangible long-term partnerships.
The event was attended by nearly 100 distinguished guests, including representatives from the Taiwan Bicycle Association, Taiwan Sporting Goods Manufacturers Association, the Taiwan Medical and Biotech Industry Association, and Taipei Veterans General Hospital, as well as enterprises and foreign envoys stationed in Taiwan.
Building on the success of the inaugural 2025 campaign—which attracted 638 proposals from 55 countries—the 2026 edition has expanded its scale. It aims to secure more than 800 proposals across five continents, demonstrating the strong international collaboration and the potential of Taiwan’s health and wellness industries.
Win US$30,000: Applications Open Until August 5
The launch press conference also featured a specially curated “Health AI Hub” product experience zone, spotlighting three key sectors: “Cycling,” “Fitness & Sports Technology,” and “Smart Healthcare”. The zone brought together Taiwanese companies, including c, Tokuyo, Makalot, Newtown, Gee Hoo, Ideas Lab, AKIMIA, and Vast, showcasing forward-looking applications in the global health and wellness industry, ranging from low-carbon mobility and smart sports to precision healthcare and healthy aging management. The exhibits collectively highlighted Taiwan’s strengths in integrating technological innovation with sustainability, offering a glimpse into the next generation of healthy living.
The “Go Healthy with Taiwan 2026” Global Proposal Campaign is now open for applications until August 5. The top three winning teams will each be awarded US$30,000, taking action to contribute to global health and well-being. Through this platform, Taiwan aims to strengthen the international presence of its health and wellness industries and play a pivotal role in advancing health innovation on the global stage.
For more information, please visit the official website: https://gohealthy.taiwanexcellence.org/
For more information on participating companies, please visit the corporate websites of:
Acer Gadget, Tokuyo, Makalot, Newtown, Gee Hoo, Ideas Lab, AKIMIA, and Vast.