PETALING JAYA, 28 AUGUST 2020 - If the last few months of the movement control period has shown us anything, it is the fact that we are able to overcome any obstacle when we come together in solidarity as a nation. In the same spirit and in conjunction with Merdeka, Grab launched the ‘Grab ❤ Local Heroes’ initiative, offering RM2.5 million in advertising space to help up to 500 small and independent businesses increase their visibility on the Grab platform to boost their business. With the additional exposure, these businesses have seen an increase in sales of up to 43% since the launch of the initiative.

The different merchants cut across GrabFood, GrabMart and GrabPay and showcase Malaysia’s diverse and thriving local business scene, ranging from hawkers and neighbourhood cafes to fishmongers, spice sellers and much more. As part of the initiative, Grab also sponsored the cost incurred to produce the personalised ads. 

Kuala Lumpur, Malaysia, 28th Aug 2020 – TikTok, the short-form video app with a mission to inspire creativity and bring joy, has partnered with the Malaysia Digital Economy Corporation (MDEC) to co-launch the #YoungCreators campaign on TikTok. The campaign, an initiative under the MDEC’s #SayaDigital movement will provide an opportunity for young and budding content creators to learn how to leverage digital platforms as a means to upskill, empower their creativity and generate income.

Cheah Sheau Mei, User and Content Operations Manager, Malaysia elaborates, "TikTok is thrilled to be a part of the #YoungCreators initiative together with MDEC. We are excited to see the creative extent of Malaysian youth in producing informative, educational and entertaining content for their peers and fellow Malaysians to enjoy. We believe that learning does not end with school, and is a lifelong endeavor, made all the more fun with innovative technology which is safe, positive and inclusive!"

Sunway City Kuala Lumpur, 28 August – Sunway Group recently released a specially produced video that complements the #SunwayforGood Food Bank programme, the largest food bank drive by a conglomerate in Malaysia, in conjunction with the National Day and Malaysia Day.

The three-minute video entitled ‘Teguh Bersama’ shows unity in good and bad times as well as the act of giving from a young age help shape individuals as productive and compassionate citizens for the future of our nation.