Sandakan, April 17 – Premier International Marketing Sdn Bhd signed a Memorandum of Understanding with Felcra International Private Limited and Overseas Investment Union of The Investment Association of China to explore potential business opportunities to market halal products owned by FELCRA Livestock and Agri Product Sdn Bhd (FLAP) and penetrate into the halal market of the People’s Republic of China and Hong Kong.
Premier is a wholly-owned subsidiary of PRG Holdings Bhd, a Bursa Malaysia Main Market-listed investment holding Company with its interest in property development, construction and manufacturing businesses.
A filing with Bursa Malaysia shows that the collaboration between the parties entails the penetration of halal products owned by FLAP into international halal market, apart from the People’s Republic of China and Hong Kong as part of its business development plan.
PRG Group Managing Director Dato’ Lua Choon Hann said: “This collaboration is part of our strategies to enhance our presence outside of Malaysia and to allow PRG to accelerate growth across diverse markets. Combined with the strengths of OIU, which has a strong presence in China, PRG will be able to leverage FELCRA’s halal products to tap into the business opportunities of China’s halal food market.”
“This is in line with FELCRA’s vision to explore and expand into China halal food market. I am very optimistic that we are going to do well. It’s a win-win situation for all.”
“As a listed investment holding company, we seek to enhance shareholders’ value is the foremost priority on our corporate agenda and we are always looking for ways to accomplish this. Besides our current investments in property development, construction and manufacturing businesses, we are always looking for investment opportunities to in growth-driven businesses which we have expertise in or through strategic partnership. This collaboration with FELCRA and OIU is an example of such opportunity,” Lua added.